Amuleek Singh Bijral is the Co-Founder & CEO of Chai Point, India’s largest organized chai retail chain. Founded in 2010 under the parent company Mountain Trail Foods Pvt. Ltd., Chai Point has grown from a single store in Bengaluru to a nationwide brand with over 170 stores across 9 major cities and more than 3,500 workplace dispensers across 21 cities. A Harvard Business School MBA and former technology executive at Microsoft and RSA Security, Bijral left the corporate tech world to pursue his passion for chai, building a company that now serves over 700,000 cups daily. Chai Point is reportedly planning an IPO by mid-2026.
Read on to discover Chai Point CEO email address, Amuleek Singh Bijral net worth in 2026, salary and compensation, career history, family details, and more.
Amuleek Singh Bijral – Quick Facts
| Amuleek Singh Bijral — At a Glance | |
|---|---|
| Full Name | Amuleek Singh Bijral |
| Position | Co-Founder & Chief Executive Officer |
| Company | Chai Point (Mountain Trail Foods Pvt. Ltd.) |
| Age | 49–50 years (born 1976) |
| Birthplace | Jammu, Jammu & Kashmir, India |
| Education | B.E. Electrical Engineering, Thapar University; MBA, Harvard Business School |
| Net Worth (2026 est.) | $20–25 million |
| Salary | Not publicly disclosed (private company) |
| CEO Since | 2010 (co-founder) |
| Headquarters | Bengaluru, Karnataka, India |
| [email protected] | |
| Twitter/X | @amuleekbijral |
Early Life & Education
Amuleek Singh Bijral was born in 1976 in Jammu, in the union territory of Jammu & Kashmir, India. Hailing from a Sikh family, Bijral developed a deep love for tea from a very young age — by the time he was 10, he was already brewing chai for his family members. This early passion for tea would eventually shape the trajectory of his entire career, though it took a lengthy detour through the technology industry before he found his way back to chai.
Bijral pursued a Bachelor of Engineering (B.E.) in Electrical Engineering from Thapar University (formerly Thapar Institute of Engineering and Technology) in Patiala, Punjab, graduating with honors. His strong academic foundation in engineering gave him the analytical mindset and problem-solving skills that would later prove essential in building a tech-enabled food and beverage company.
After working in the technology sector for several years, Bijral went on to earn his MBA from Harvard Business School (Class of 2006). The Harvard experience exposed him to global business strategies, brand management, and entrepreneurship — all of which would prove instrumental when he made the unconventional decision to leave the corporate technology world and enter the chai business. His mother reportedly joked about why he needed a Harvard MBA just to sell tea, but Bijral had a bigger vision: to organize India’s massive, largely informal tea market.
Career Before Chai Point
Before founding Chai Point, Amuleek Singh Bijral built an impressive career in the technology industry spanning roughly a decade. His corporate journey took him through some of the biggest names in global tech:
Microsoft Corporation
After completing his engineering degree from Thapar University, Bijral joined Microsoft Corporation, where he worked in developer, consulting, and technology strategy roles. His experience at Microsoft gave him deep exposure to enterprise technology, client management, and global business operations — skills that would later help him build Chai Point’s technology-driven distribution model.
EMC Computer Systems
Following his Harvard MBA in 2006, Bijral joined EMC Computer Systems (now part of Dell Technologies) as Director of Emerging Markets & International Development. In this role, he was responsible for expanding EMC’s presence in high-growth markets, gaining valuable experience in scaling operations across diverse geographies.
RSA Security
From 2007 to 2010, Bijral served as Country Manager for India & SAARC at RSA Security, the information security division of EMC. He oversaw the company’s operations across the Indian subcontinent, managing sales, strategy, and partnerships. This leadership role gave him the confidence and operational experience to eventually launch his own venture.
Career Timeline
| Period | Role | Organization |
|---|---|---|
| ~1999–2004 | Technology Consulting & Development | Microsoft Corporation |
| 2004–2006 | MBA Student | Harvard Business School |
| 2006–2007 | Director, Emerging Markets | EMC Computer Systems |
| 2007–2010 | Country Manager, India & SAARC | RSA Security (EMC division) |
| 2010–Present | Co-Founder & CEO | Chai Point (Mountain Trail Foods) |
CEO Role at Chai Point
In 2010, Amuleek Singh Bijral co-founded Chai Point (officially Mountain Trail Foods Pvt. Ltd.) in Bengaluru, India, alongside co-founders Tarun Khanna, Gaganjot Kaur, and Tejus Chandra. The idea was simple but ambitious: to organize India’s massive yet fragmented tea market, where over a billion cups of chai are consumed daily — almost entirely through unorganized, informal channels.
Bijral opened the first Chai Point store in Bengaluru and quickly focused on two parallel distribution strategies that would set the company apart from competitors:
- Retail Stores: Walk-in and seated cafes in high-traffic locations across major Indian cities, offering freshly brewed chai along with snacks and light meals.
- BoxC (Box of Chai): A proprietary, IoT-enabled chai dispensing machine deployed in corporate offices, co-working spaces, and workplace communities — essentially turning office pantries into mini chai shops without needing dedicated retail space.
Under Bijral’s leadership, Chai Point has grown to operate over 170 retail stores across 9 major Indian cities (including Bengaluru, Mumbai, Delhi-NCR, Hyderabad, and Pune) and has deployed its BoxC dispensers in over 3,500 workplace hubs across 21 cities. The company serves more than 700,000 cups of chai daily.
Key Insight: Unlike franchise-based beverage chains, Chai Point operates on a company-owned model, maintaining direct control over quality and operations across all locations. The company has integrated AI, IoT, and cloud-based technology into its vending machines to ensure consistency and efficiency.
Leadership & Achievements
Amuleek Singh Bijral’s leadership has been defined by several key accomplishments that have established Chai Point as a category leader in India’s organized tea market:
Technology-Driven Innovation
Bijral’s tech background has been instrumental in differentiating Chai Point. The company’s proprietary BoxC (Box of Chai) machine uses IoT sensors, cloud connectivity, and AI-driven analytics to ensure every cup of chai meets consistent quality standards. The machines monitor brewing parameters in real-time and can be managed remotely, reducing waste and ensuring freshness. This innovation has become one of the most recognized distribution methods in Indian food tech.
Fundraising & Growth
Under Bijral’s leadership, Chai Point has raised approximately $80 million in funding from prominent investors including Eight Roads Ventures (formerly Fidelity Growth Partners India), DSG Consumer Partners, Saama Capital, Paragon Partners, Kitara Capital, and Auctus Capital. The most recent funding round was an $11.7 million Series C in March 2023, led by Kitara Capital and Auctus Capital.
IPO Planning
In a significant milestone, Chai Point is actively preparing for an Initial Public Offering (IPO) targeted for mid-2026. Co-founder Tarun Khanna has confirmed the company’s plans to list on Indian stock exchanges, fueled by its aggressive expansion and strong financial performance. The company is already EBITDA positive and aims to achieve PBT cash flow positivity in the near term.
Expansion Strategy
Chai Point is currently building 10 new stores per month and deploying 500 BoxC dispensers monthly, with plans to scale to 20 stores and 750 dispensers per month within the next year. The company aims to open 300 additional outlets in the lead-up to its IPO.
Key Milestones
- 2010: Founded first Chai Point store in Bengaluru
- 2015: Launched the BoxC (Box of Chai) IoT-enabled dispenser
- 2018: Crossed 100 stores milestone
- 2023: Raised Series C funding; surpassed 700,000 daily cups
- 2025: Reached 170+ stores and 3,500+ workplace dispensers
- 2026: IPO planned for mid-year; targeting 470+ stores
Personal Life
Amuleek Singh Bijral is of Sikh heritage, originally from Jammu in the union territory of Jammu & Kashmir, India. He is a private individual who keeps his family life largely out of the public eye. He is known to have two children. Details about his spouse are not publicly available.
Bijral is based in Bengaluru, where Chai Point is headquartered. He is known for his passion for tea — a passion that traces back to his childhood — and his belief that chai is more than just a beverage; it is a cultural connector that brings people together across India’s diverse communities.
His unusual career pivot — from a Harvard MBA and country manager at a global security firm to a chai entrepreneur — has made him a popular speaker at entrepreneurship and startup events in India. He has been featured in numerous publications including Business Today, YourStory, and Economic Times for his vision of organizing India’s unorganized tea market.
Amuleek Singh Bijral Net Worth & Salary
As of 2026, Amuleek Singh Bijral’s estimated net worth is approximately $20–25 million USD. As the CEO and co-founder of a privately held company, his exact compensation is not publicly disclosed. His wealth is primarily tied to his equity stake in Chai Point (Mountain Trail Foods Pvt. Ltd.), which has been valued at approximately $170 million (₹1,430 crore) as of its last valuation in September 2023.
Bijral is known to follow a value-driven financial philosophy, focusing on reinvestment, sustainability, and disciplined growth rather than personal wealth extraction. As a founder-CEO, a significant portion of his net worth is illiquid equity that could increase substantially if the planned 2026 IPO is successful.
Chai Point Financial Overview
| Metric | FY2023 | FY2022 | YoY Change |
|---|---|---|---|
| Revenue from Operations | ₹200 Cr (~$24M) | ₹106 Cr (~$13M) | ▲ 88.7% |
| Daily Cups Served | 700,000+ | 400,000+ | ▲ 75% |
| Retail Stores | 170+ | ~130 | ▲ ~31% |
| Workplace Dispensers | 3,500+ | ~2,500 | ▲ ~40% |
| Total Funding Raised | $80M | — | — |
| Valuation (Sep 2023) | ~$170M (₹1,430 Cr) | ~$130M | ▲ ~31% |
| EBITDA Status | Positive | Improving | ▲ |
| IPO Timeline | Mid-2026 (planned) | — | |
Growth Story: Chai Point’s revenue surged 88.7% in FY2023 to ₹200 crore, and the company is already EBITDA positive. With an IPO targeted for mid-2026 and plans to open 300 additional stores, the company is positioned for its next major growth phase.
Chai Point Key Investors
| Investor | Type |
|---|---|
| Eight Roads Ventures | Venture Capital (Fidelity) |
| DSG Consumer Partners | Consumer-focused VC |
| Saama Capital | Venture Capital |
| Paragon Partners | Growth Equity |
| Kitara Capital | Series C Lead |
| Auctus Capital | Series C Co-lead |
How to Contact Amuleek Singh Bijral
Below are the official contact details and social media profiles for Chai Point CEO Amuleek Singh Bijral:
| Contact Information | |
|---|---|
| Email Address | [email protected] |
| Twitter/X | @amuleekbijral |
| Amuleek Singh Bijral – CEO & Co-Founder at Chai Point | |
| Corporate HQ | Bengaluru, Karnataka, India |
| Website | chaipoint.com |
Frequently Asked Questions (FAQ)
Who is the CEO of Chai Point?
The CEO of Chai Point is Amuleek Singh Bijral, who co-founded the company in 2010. He has led Chai Point from a single store in Bengaluru to India’s largest organized chai retail chain with 170+ stores and 3,500+ workplace dispensers.
What is Amuleek Singh Bijral’s net worth?
Amuleek Singh Bijral’s estimated net worth in 2026 is $20–25 million USD, primarily from his equity stake in Chai Point (Mountain Trail Foods), which is valued at approximately $170 million.
What is Amuleek Singh Bijral’s salary?
Amuleek Singh Bijral’s exact salary is not publicly disclosed as Chai Point is a privately held company. His compensation follows a value-driven philosophy focused on reinvestment and sustainable growth.
What is Amuleek Singh Bijral’s education?
Bijral holds a B.E. in Electrical Engineering from Thapar University, Patiala, and an MBA from Harvard Business School (Class of 2006). Before founding Chai Point, he worked at Microsoft, EMC, and RSA Security.
Is Chai Point going public?
Yes, Chai Point is reportedly planning an IPO by mid-2026. The company is already EBITDA positive and is aggressively expanding its store network in preparation for the public listing.
How many cups does Chai Point serve daily?
Chai Point serves over 700,000 cups of chai daily across India through its retail stores, workplace BoxC dispensers, and delivery channels.
What is Chai Point CEO’s email address?
Chai Point CEO Amuleek Singh Bijral can be reached at [email protected]. Business inquiries can also be directed through the official website at chaipoint.com.
What did Amuleek Singh Bijral do before Chai Point?
Before founding Chai Point, Bijral spent approximately a decade in the technology sector. He worked at Microsoft Corporation in technology consulting, at EMC Computer Systems as Director of Emerging Markets, and at RSA Security as Country Manager for India & SAARC.
Article last updated: March 2026
Disclaimer: All information presented in this article has been compiled from publicly available sources, including corporate websites, verified news reports, and reputable business publications. This content is provided for informational purposes only and does not constitute financial or investment advice. Net worth figures are estimates and may vary by source.