The Vita Coco Company, the world’s leading coconut water brand, is led by CEO Martin F. Roper. Appointed sole CEO in May 2022, Roper brought over two decades of beverage industry leadership from The Boston Beer Company, where he served as CEO from 2001 to 2018 and oversaw the growth of Samuel Adams, Truly Hard Seltzer, and Angry Orchard. Under Roper’s stewardship, Vita Coco has delivered record financial performance — full-year 2025 net sales reached $610 million, up 18% year-over-year, with Vita Coco Coconut Water surging 26%. The company trades on NASDAQ under the ticker COCO with a market capitalization of approximately $3.2 billion.
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Martin F. Roper – Quick Facts
Vita Coco Competitors
The Vita Coco Company operates in the fast-growing coconut water and better-for-you beverage market. Key competitors include:
- Harmless Harvest – Premium organic coconut water brand
- ZICO Rising – Formerly owned by Coca-Cola, relaunched as independent brand
- C2O Pure Coconut Water – Major competitor in natural coconut water segment
- Taste Nirvana – Thai-sourced premium coconut water
- PepsiCo (O.N.E. Coconut Water) – Major CPG competitor
- Coca-Cola Company – Broad beverage portfolio competitor
- Goya Foods – Coconut water in Hispanic grocery segment
- Bai Brands (Dr Pepper Snapple) – Antioxidant-infused beverages
Martin Roper Net Worth 2026 – Vita Coco CEO Salary
As of 2026, Martin Roper net worth is estimated at approximately $62 million, primarily based on his Vita Coco stock holdings. Roper owns approximately 990,655 shares of COCO stock, valued at over $53 million at recent trading prices. He has been an active insider seller, executing planned sales throughout 2025 totaling several million dollars.
Vita Coco CEO Compensation Breakdown (FY2024)
Vita Coco Company Net Worth 2026 – Is Vita Coco Profitable?
Yes, The Vita Coco Company is a profitable, fast-growing public company. Under CEO Martin Roper, Vita Coco delivered record results in fiscal year 2025 and has guided for another record year in 2026.
The Vita Coco Company Financial Summary (FY2025)
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Vita Coco CEO Email Address | Martin Roper Contact
Below are the official contact details and professional profiles for Vita Coco CEO Martin Roper:
Career & Education – Company, University, & College
Martin F. Roper is a seasoned beverage industry executive with over 30 years of experience leading high-growth consumer brands. Below is his complete career timeline:
Martin Roper Career Timeline
Martin Roper began his career in the beverage industry when he joined The Boston Beer Company in September 1994 as Vice President of Manufacturing and Business Development. He rose through the ranks to become Chief Operating Officer before being named President and CEO in 2001. During his 17-year tenure as CEO, Roper oversaw the quadrupling of Boston Beer’s revenues and the successful launch of iconic brands including Truly Hard Seltzer, Angry Orchard cider, and Twisted Tea.
After retiring from Boston Beer in 2018, Roper was named President of All Market Inc. (the parent company of Vita Coco) in 2019. He became Co-CEO alongside co-founder Michael Kirban in January 2021, helping lead the company through its successful NASDAQ IPO in October 2021. Kirban transitioned to Executive Chairman in May 2022, and Roper became sole CEO.
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Education
Martin Roper Wiki – Age, Family, & More
Martin F. Roper (age approximately 62) is a British-born executive who studied engineering at the University of Cambridge before earning his MBA at Harvard Business School. He keeps his personal and family life private, and details about his spouse and children are not publicly available. Based in the New York City area, Roper is known as a quiet, operationally focused leader who builds beverage brands through disciplined execution rather than flashy marketing.
Notable Achievements & Board Service
- Boston Beer Company Growth – Oversaw revenue quadrupling during his 17-year tenure as CEO, growing brands like Samuel Adams, Angry Orchard, and Twisted Tea
- Truly Hard Seltzer Launch – Spearheaded the 2016 launch of Truly, which became one of the top hard seltzer brands in the U.S.
- Vita Coco IPO – Part of the leadership team during Vita Coco’s successful NASDAQ IPO in October 2021
- Record Vita Coco Results – Delivered record net sales of $610 million in FY2025, with 26% coconut water growth
- CAGNY 2026 Presenter – Presented at the Consumer Analyst Group of New York conference in February 2026
- Board Director – Serves on the boards of LL Flooring Holdings (Chairman), Financial Information Technologies, and Bio-Nutritional Research Group
- UNICEF Supporter – Associated with UNICEF USA initiatives
About The Vita Coco Company
The Vita Coco Company (formerly All Market Inc.) is an American beverage company headquartered in New York City. Co-founded in 2004 by Michael Kirban and Ira Liran, Vita Coco is the world’s leading coconut water brand. The company went public on NASDAQ in October 2021 under the ticker symbol COCO.
The Vita Coco Company operates in over 30 countries worldwide. In FY2025, the company generated $610 million in net sales and holds $197 million in cash with zero debt. Vita Coco was originally inspired when co-founders Kirban and Liran met two Brazilian women in a New York City bar who told them about coconut water — within six years, Vita Coco had captured 60% of the U.S. coconut water market.
Frequently Asked Questions (FAQ)
Who is the current CEO of Vita Coco?
The current CEO of The Vita Coco Company is Martin F. Roper, who was appointed sole CEO in May 2022. He initially joined the company as President in 2019 and served as Co-CEO alongside co-founder Michael Kirban from January 2021 before taking sole leadership. Kirban now serves as Executive Chairman.
What is Martin Roper’s net worth in 2026?
As of 2026, Martin Roper’s net worth is estimated at approximately $62 million, based on SEC filings and his Vita Coco stock holdings. He owns approximately 990,655 shares of COCO stock valued at over $53 million, plus additional assets from his long career at Boston Beer Company.
What is Vita Coco CEO’s salary?
Martin Roper’s total compensation for fiscal year 2024 was $3,582,394, including a $525,000 base salary, $1.54 million in stock awards, $660,056 in option awards, and $844,200 in performance bonus. Approximately 85% of his compensation is variable and performance-based.
What is the Vita Coco CEO’s email address?
Vita Coco CEO Martin Roper’s email address is [email protected]. The company’s corporate headquarters is at 250 Park Avenue South, 7th Floor, New York, NY 10003. For general inquiries, contact [email protected]. For investor relations, visit investors.thevitacococompany.com.
What did Martin Roper do before Vita Coco?
Before joining Vita Coco, Martin Roper spent 24 years at The Boston Beer Company (NYSE: SAM), maker of Samuel Adams, Truly Hard Seltzer, and Angry Orchard. He joined as VP of Manufacturing in 1994 and served as President & CEO from 2001 to 2018, overseeing the quadrupling of company revenues.
Is Vita Coco publicly traded?
Yes, The Vita Coco Company trades on the NASDAQ under the ticker symbol COCO since its IPO in October 2021. As of early 2026, the company has a market capitalization of approximately $3.2 billion, with shares trading near $58.
Article last updated:January 2026March 3, 2026
Disclaimer: All information presented in this article has been compiled from publicly available sources, including SEC filings, official company press releases, and reputable news outlets. Net worth figures are estimates based on disclosed stock holdings and may vary by source. This content is provided for informational purposes only and does not constitute financial or investment advice.