Europcar Mobility Group, one of Europe’s largest car rental and mobility companies, was founded in 1949 in Paris, France. Today, Europcar CEO Sebastian Birkel leads the group’s operations spanning over 140 countries through its portfolio of brands including Europcar, Goldcar, InterRent, Fox Rent A Car, and Ubeeqo. Appointed Group Chief Executive Officer on May 1, 2025, Birkel brought extensive experience from the car rental and mobility industry, having previously served as CEO of Sixt North America and CEO of the profection Group. Europcar Mobility Group is owned by Green Mobility Holding, a consortium led by the Volkswagen Group, and reported revenue of approximately €3.4 billion in fiscal year 2024.
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Sebastian Birkel – Quick Facts
Europcar Mobility Group Competitors
Europcar Mobility Group operates in the highly competitive global car rental and mobility services industry. The key competitors of Europcar include:
- Enterprise Holdings (Enterprise, National, Alamo) – world’s largest car rental company by revenue
- Hertz Global Holdings (Hertz, Dollar, Thrifty) – major global car rental operator
- Avis Budget Group (Avis, Budget, Zipcar) – global vehicle rental and mobility solutions
- Sixt SE – German-based premium car rental and mobility provider
- Localiza – Latin America’s largest car rental company
- Leasys (Stellantis) – European mobility and leasing provider
Sebastian Birkel Net Worth 2026 – Europcar CEO Salary
As of 2026, Sebastian Birkel’s net worth is estimated at approximately $3–5 million USD. Birkel’s specific compensation at Europcar Mobility Group is not publicly disclosed, as the company was taken private in 2022 by the Green Mobility Holding consortium led by the Volkswagen Group. Prior to Europcar, Birkel held senior executive positions at Sixt and profection Group, where he would have accumulated significant compensation over his nearly two-decade career in management consulting and the mobility industry.
It is worth noting that CEO compensation for major European car rental companies typically ranges from €1–3 million in total annual compensation, including base salary, bonuses, and long-term incentives. Given Europcar’s status as a private company under VW Group ownership, detailed compensation breakdowns are not available in public filings.
Europcar CEO Estimated Compensation
Europcar Mobility Group Net Worth 2026 – Financial Summary
Europcar Mobility Group reported strong revenue growth in fiscal year 2024, with total sales of €3.41 billion, up approximately 10% from €3.10 billion in 2023. However, the company faced profitability challenges due to rising fleet costs and a deteriorating second-hand vehicle market, reporting a net loss of €256 million.
Europcar Mobility Group Financial Summary (FY2024)
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Europcar CEO Email Address | Sebastian Birkel Contact
Below are the official contact details for Europcar Mobility Group CEO Sebastian Birkel:
Career & Education – Company, University, & College
Sebastian Birkel has built a distinguished career spanning management consulting, the car rental industry, and corporate services. His career trajectory demonstrates expertise in operational turnarounds, international business expansion, and the mobility sector.
Sebastian Birkel Career Timeline
Birkel began his career in 2007 at Roland Berger, one of the world’s leading management consulting firms, where he provided strategic support to companies undergoing restructuring. This consulting background gave him a strong foundation in corporate strategy and operational turnarounds.
He then joined Sixt SE, one of Europe’s largest car rental companies, where he spent over a decade in progressively senior roles. Most notably, Birkel led the operational development and turnaround of Sixt’s North American business for five years — serving as CEO of Sixt North America for more than three of those years. Under his leadership, the Sixt brand was successfully established in the highly competitive U.S. car rental market and grew profitably, including the strategic acquisition of Advantage Rent A Car locations at major airport hubs.
After his North American success, Birkel returned to Sixt’s global headquarters as a divisional board member, taking on responsibility for global vehicle purchasing as well as Group accounting and controlling.
Before joining Europcar, Birkel served as CEO of profection Group, an international personnel and property services provider with over 30,000 employees, further demonstrating his ability to lead large, complex organizations.
Education
While detailed information about Sebastian Birkel’s educational background has not been widely publicized, his career trajectory beginning at Roland Berger — one of the most prestigious management consulting firms globally — suggests a strong academic foundation in business, economics, or engineering from a top German university.
Sebastian Birkel Wiki – Age, Family, & More
Europcar CEO Sebastian Birkel (age 43) was born on November 13, 1982, in Germany. He keeps his personal and family life private, and details about his spouse and children are not publicly available. Birkel is known for his hands-on, results-driven management style — a trait that was evident during his time at Sixt North America, where he once described his approach as a “do it” mentality rather than purely strategizing.
Notable Achievements & Key Facts
- Sixt North America Turnaround – Successfully established the Sixt brand in the U.S. market and grew it profitably, making it the 4th largest car rental operator in the U.S. by revenue by 2018
- Youngest Europcar Group CEO – At 42, Birkel was among the youngest leaders to helm a major European car rental group when appointed
- profection Group Scale – Led an international company with over 30,000 employees as CEO
- Roland Berger Alumni – Trained at one of Europe’s most prestigious management consulting firms
- Fourth Europcar CEO Since VW Acquisition – Following Peter Gowers, Alain Favey, and interim CEO Olivier Baldassari since the 2022 acquisition
Europcar CEO History (2022–Present)
Since the Volkswagen Group-led acquisition in July 2022, Europcar Mobility Group has experienced significant leadership transitions:
About Europcar Mobility Group
Europcar Mobility Group is a French car rental and mobility services company founded in 1949 in Paris. Since July 2022, it has been owned by Green Mobility Holding S.A., a consortium led by the Volkswagen Group, with Attestor and Pon Holdings as co-investors. The company operates through the following brands:
Europcar Mobility Group operates in over 140 countries through a network of 3,500+ locations, including direct operations, franchisees, and agent partnerships. The company employs approximately 8,700 people and reported revenue of €3.4 billion in fiscal year 2024.
Frequently Asked Questions (FAQ)
Who is the current CEO of Europcar?
The current CEO of Europcar Mobility Group is Sebastian Birkel, who was appointed Group Chief Executive Officer and Chairman of the Management Board effective May 1, 2025. He succeeded Olivier Baldassari, who had served as interim CEO following the departure of Alain Favey.
What is Sebastian Birkel’s net worth in 2026?
As of 2026, Sebastian Birkel’s net worth is estimated at $3–5 million USD. His exact compensation at Europcar is not publicly disclosed, as the company is privately held under the Volkswagen Group’s Green Mobility Holding consortium.
Who owns Europcar Mobility Group?
Europcar Mobility Group is owned by Green Mobility Holding S.A., a consortium led by the Volkswagen Group along with Attestor and Pon Holdings. The consortium completed the acquisition of Europcar in July 2022.
What brands does Europcar Mobility Group operate?
Europcar Mobility Group operates five main brands: Europcar (premium car rental), Goldcar (low-cost), InterRent (value), Fox Rent A Car (U.S. market), and Ubeeqo (car sharing). Together, these brands serve customers in over 140 countries through 3,500+ locations.
What did Sebastian Birkel do before Europcar?
Before becoming Europcar CEO, Sebastian Birkel was CEO of profection Group, an international personnel and property services provider with over 30,000 employees. Prior to that, he spent over a decade at Sixt SE, including serving as CEO of Sixt North America, where he led the brand’s successful expansion into the U.S. market. He began his career at Roland Berger as a management consultant specializing in restructuring.
Article last updated:February 2026March 3, 2026
Disclaimer: All information presented in this article has been compiled from publicly available sources, including corporate press releases, BusinessWire announcements, and reputable news outlets. This content is provided for informational purposes only and does not constitute financial or investment advice. Net worth and salary figures are estimates based on industry benchmarks, as Europcar is a privately held company.