Note: Peter Gowers is a Former CEO. Peter Gowers served as Chairman of the Management Board and Group CEO of Europcar Mobility Group from June 2022 to May 2023. He was succeeded by Alain Favey, and Sebastian Birkel became the current Group CEO effective May 1, 2025. Gowers is now Group Chief Executive of Busy Bees Global.
Europcar Mobility Group, the Paris-based international car rental and mobility services company, appointed Peter Gowers as Chairman of the Management Board and Group CEO in June 2022. An international travel and technology executive with more than 25 years of experience, Europcar CEO Peter Gowers was brought in following the company’s acquisition by Green Mobility Holding (led by Volkswagen Group). He led the company to record financial results before handing over the CEO role to Alain Favey in May 2023 as planned, marking the completion of the post-acquisition leadership transition.
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Peter Gowers – Quick Facts
Europcar CEO Timeline
Europcar Mobility Group has undergone several leadership changes since its acquisition by Green Mobility Holding in 2022. Below is the full CEO succession timeline:
Europcar Competitors
Europcar Mobility Group operates in the highly competitive car rental and mobility services industry across Europe and globally. The key competitors of Europcar include:
- Avis Budget Group – Global car rental conglomerate (Avis, Budget, Zipcar)
- Enterprise Holdings – World’s largest car rental company (Enterprise, National, Alamo)
- Hertz Global Holdings – Major international rental brand (Hertz, Dollar, Thrifty)
- Sixt SE – German-based premium rental and mobility provider
- Localiza – Largest car rental company in Latin America
Peter Gowers Net Worth 2026 – Europcar CEO Salary
As of 2026, Peter Gowers’ net worth is estimated at approximately $20–25 million USD. This figure reflects his extensive career leading multiple major corporations including InterContinental Hotels Group (IHG), Safestore Holdings, Travelodge Hotels, and Europcar Mobility Group. Specific salary details from his Europcar contract were not publicly disclosed, as the company was delisted and taken private by Green Mobility Holding during his tenure.
Estimated Compensation Sources
Europcar Net Worth 2026 – Is Europcar Profitable?
Europcar Mobility Group is owned by Green Mobility Holding, a consortium led by Volkswagen Group (approximately 66% stake), along with Attestor and Pon Holdings. The acquisition was valued at approximately €2.9 billion, and the company was delisted from Euronext Paris in 2022.
Europcar Financial Summary (FY2024)
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Europcar CEO Email – Peter Gowers Contact
Below are the contact details and social media profiles for former Europcar CEO Peter Gowers. Note that his Europcar email is no longer active since his departure in May 2023.
Career & Education – Company, University, & College
Peter Gowers is an international travel and technology executive with more than 25 years of experience driving brands, customer experience, technology, and business transformation across Europe, Asia, and the Americas. Below is his complete career timeline:
Peter Gowers Career Timeline
Peter Gowers began his career as an analyst at the management consulting firm Arthur D. Little. In 1999, he joined Bass plc (later rebranded as Six Continents and then InterContinental Hotels Group), where he spent over a decade rising through the ranks. At IHG, he served successively as Head of Strategy, Group Chief Marketing Officer, and CEO for Asia-Pacific, overseeing the company’s operations across one of the world’s fastest-growing hospitality markets.
After leaving IHG during the Great Recession, Gowers became Chief Executive of Safestore Holdings, an Anglo-French self-storage and services business, where he spent two years. In November 2013, he was appointed CEO of Travelodge, the UK’s second-largest budget hotel chain. During his seven-year tenure at Travelodge, he led a significant brand transformation and expansion before departing at the end of 2020.
In June 2022, Gowers was appointed Chairman of the Management Board and Group CEO of Europcar Mobility Group, following its acquisition by the Volkswagen-led Green Mobility Holding consortium. He led the company to record financial results and supported the completion of the delisting process before handing over to Alain Favey in May 2023 as planned.
In May 2025, Gowers was appointed Group Chief Executive of Busy Bees Global, the world’s largest childcare and early education provider with over 30,000 employees. He officially took the helm in July 2025, succeeding founder Simon Irons after 25 years of service.
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Education
Peter Gowers studied law at Keble College, University of Oxford, from 1991 to 1995, earning a First Class BA. During his time at Oxford, he was elected President of the Oxford Union Society in the spring of 1994 — a prestigious debating society whose past presidents include several UK prime ministers and world leaders.
Peter Gowers Wiki – Age, Wife, Family, & More
Peter Gowers was born on September 28, 1972, making him 53 years old as of March 2026. He is a British national based in Beaconsfield, Buckinghamshire, England.
Gowers married Claire Sykes in September 1998 in Leeds. The couple met while studying at the University of Oxford, where Claire also read law. Together they have two children: a son (born September 2002) and a daughter (born March 2004).
Notable Achievements & Affiliations
- President of the Oxford Union – Elected Spring 1994, one of the world’s most prestigious debating societies
- British Tourism Authority Board Member – Appointed January 2025 (VisitBritain), reappointed subsequently
- UK Soft Power Council Member – Appointed January 2025
- Travelodge Transformation – Led the UK’s second-largest budget hotel chain through a major brand revitalization during his 7-year tenure
- IHG Asia-Pacific Leadership – Oversaw the hotel giant’s fastest-growing region during a period of rapid expansion
- Europcar Record Results – Delivered record financial performance during his tenure as Group CEO in 2022
About Europcar Mobility Group
Europcar Mobility Group is a major European mobility services company headquartered in Paris, France. Founded in 1949, the company is one of the world’s largest car rental operators, serving customers in over 140 countries through a network of owned stations and franchise partnerships.
Since its acquisition by the Volkswagen-led Green Mobility Holding consortium in 2022, Europcar has been undergoing a strategic transformation to become a major mobility platform player in Europe. The company operates under several brands including Europcar (premium car rental), Goldcar (value car rental), and Ubeeqo (car sharing).
Frequently Asked Questions (FAQ)
Who is the current CEO of Europcar?
The current CEO of Europcar Mobility Group is Sebastian Birkel, who became Group Chief Executive Officer effective May 1, 2025. Birkel, age 42 at the time of appointment, previously served as CEO of SIXT’s North American business and later as CEO of profection Group. Peter Gowers, the original subject of this article, served as Group CEO from June 2022 to May 2023.
What is Peter Gowers’ net worth in 2026?
As of 2026, Peter Gowers’ net worth is estimated at approximately $20–25 million USD. This reflects his career leading several major companies including InterContinental Hotels Group, Safestore Holdings, Travelodge Hotels, and Europcar Mobility Group. He currently serves as Group CEO of Busy Bees Global.
What is Peter Gowers doing now after Europcar?
After leaving Europcar in May 2023, Peter Gowers was appointed Group Chief Executive of Busy Bees Global in May 2025, the world’s largest childcare and early education provider. He also serves as a Board Member of the British Tourism Authority (VisitBritain) and a member of the UK Soft Power Council.
What is Europcar CEO Peter Gowers’ email address?
Peter Gowers’ Europcar email was [email protected], though it is no longer active following his departure in May 2023. He can be contacted via LinkedIn at linkedin.com/in/petergowers.
Is Europcar a profitable company?
As of FY2024, Europcar Mobility Group generated €3.41 billion in revenue (up 10% year-over-year), but reported a net loss of €256 million. The company has faced profitability challenges due to rising fleet costs, inflation, and a deteriorating second-hand vehicle market. It is owned by Green Mobility Holding, a consortium led by Volkswagen Group.
Article last updated:March 2026March 3, 2026
Disclaimer: All information presented in this article has been compiled from publicly available sources, including corporate press releases, official company websites, and reputable news outlets. Net worth figures are estimates and may vary by source. This content is provided for informational purposes only and does not constitute financial or investment advice.