Amanda Bardwell is the CEO and Managing Director of Woolworths Group, Australia’s largest supermarket chain with annual revenue exceeding A$69 billion. Appointed in September 2024, Bardwell became the first female CEO in Woolworths’ 100-year history. She built WooliesX from an embryonic concept into a multi-billion-dollar digital business, making her one of the most accomplished digital transformation leaders in global retail. Under her leadership, Woolworths has invested in value, fresh products, and convenience while growing e-commerce sales across all divisions.
Read on to discover Woolworths CEO email address, Amanda Bardwell net worth in 2026, salary and compensation, career history, education, and more.
Quick Facts
| Amanda Bardwell — At a Glance | |
|---|---|
| Full Name | Amanda Bardwell |
| Age | ~50 (exact birth year undisclosed) |
| Nationality | Australian |
| Title | CEO & Managing Director, Woolworths Group |
| CEO Since | September 1, 2024 |
| Education | Bachelor of Business (Marketing), QUT; MBA, UNSW; INSEAD Executive Program |
| Net Worth (Est.) | A$5–8 Million |
| Annual Compensation | Up to A$9.08M (max total package) |
| [email protected] | |
| Previous Role | Managing Director, WooliesX |
| Amanda Bardwell | |
Career Highlights
- First female CEO in Woolworths Group’s 100-year history (founded 1924)
- Built WooliesX from concept into a multi-billion-dollar digital business (2017–2024)
- 23+ years at Woolworths across supermarket, liquor, and digital divisions
- Fortune Most Powerful Women Asia 2024 honoree
- Chief Executive Women Scholar — completed INSEAD executive leadership program in France
- Driving affordability — launched 800+ lower-shelf-price products across Australian stores
Career Timeline
| Period | Role | Organization |
|---|---|---|
| Late 1980s–1990s | Retail worker (fruit & veg counter) | Local food franchise, Queensland |
| ~1996–2001 | Food retail franchise (~5 years) | Queensland food retailer |
| 2001 | Business Manager, R&D | Woolworths Group |
| 2000s | Head of Marketing, Supermarkets | Woolworths Group |
| 2000s–2010s | Head of Online, Dan Murphy’s; GM, Wine Quarter | Woolworths Group (Drinks) |
| 2017–2024 | Managing Director, WooliesX | Woolworths Group |
| Sep 2024–Present | CEO & Managing Director | Woolworths Group |
Amanda Bardwell Net Worth & Salary
As of 2026, Amanda Bardwell’s net worth is estimated at approximately A$5–8 million, based on her disclosed Woolworths Group shareholdings (approximately 0.004% of the company’s shares, valued at around A$1.31 million) plus accumulated compensation and investments over her 23+ year career at Woolworths.
Woolworths CEO Compensation Breakdown
| Component | Amount (AUD) | Notes |
|---|---|---|
| Fixed Remuneration (incl. super) | A$2,150,000 | Base salary |
| Short-Term Incentive (max) | A$3,230,000 | Performance-based annual bonus |
| Long-Term Incentive (max) | A$3,700,000 | Equity-based, subject to shareholder approval |
| Total Maximum Package | A$9,080,000 | ~US$5.9M |
Key Insight: Bardwell’s compensation is lower than her predecessor Brad Banducci’s A$2.6M base salary. Over 76% of her maximum package is performance-based (short-term + long-term incentives), aligning her pay with shareholder outcomes.
Woolworths Group Financial Summary
| Metric | FY2025 | FY2024 | YoY Change |
|---|---|---|---|
| Revenue | A$69.1B | A$67.9B | ▲ +1.7% (normalised +3.6%) |
| NPAT (before significant items) | A$1,385M | A$1,671M | ▼ -17.1% (normalised) |
| NPAT (after significant items) | A$963M | A$108M | ▲ +791.7% |
| Group EBIT (H1 FY2026) | A$1.7B (H1 only) | ▲ +14.4% | |
| eCommerce Sales | ~A$8B+ | ~A$8B | ▲ Double-digit growth |
| Employees | ~210,000 | ~210,000 | — |
| ASX Ticker | WOW | ||
H1 FY2026 Update: Under Bardwell’s leadership, Woolworths Group reported H1 FY2026 sales of A$37.1 billion (up 3.4%), with EBIT up 14.4% to A$1.7 billion. The board approved a dividend of A$0.45/share, up 15.4%. E-commerce sales grew double digits across all divisions.
Amanda Bardwell Education & Early Life
Amanda Bardwell grew up in Samford, a semi-rural suburb northwest of Brisbane, Queensland. She developed an early passion for retail, starting her first job as a teenager setting up fruit and vegetable counters at a local food shop. After working in retail through her school years, she pursued formal education in business.
Bardwell earned a Bachelor of Business (Marketing) from Queensland University of Technology (QUT) and an MBA from the University of New South Wales (UNSW), specialising in leadership and business strategy. She also completed an executive leadership program at INSEAD in Fontainebleau, France, through a Chief Executive Women (CEW) scholarship.
Amanda Bardwell Personal Life
Bardwell is a Sydney-based mother of two children. She maintains a private personal life and rarely discusses family matters publicly. She started her retail career as a teenager in regional Queensland and has spent over two decades building her career at Woolworths Group, rising from a business manager to the top leadership position.
She is known for her pragmatic, customer-focused leadership style. In her early months as CEO, she prioritised rebuilding customer trust through affordability initiatives and expanding Woolworths’ digital capabilities.
Amanda Bardwell Fun Fact
During a 2019 U.S. study tour where Woolworths executives visited Amazon and Google, board members realised that the digital innovations being praised in America were already being built by Bardwell’s WooliesX team back in Australia. This trip is widely believed to be the moment the board decided she would eventually become CEO. When she was formally appointed in February 2024, she became the first woman to lead Woolworths in the company’s 100-year history — a milestone celebrated across Australia’s corporate landscape.
How to Contact Amanda Bardwell
Woolworths’ email format is [email protected] (first initial + last name). Amanda Bardwell can be reached at:
| Contact Information | |
|---|---|
| Email Address | [email protected] |
| Amanda Bardwell – CEO Woolworths Group | |
| Corporate HQ | 1 Woolworths Way, Bella Vista NSW 2153, Australia |
| Investor Relations | [email protected] |
Woolworths Group Competitors
Woolworths Group operates in Australia’s highly competitive grocery and retail sector. Key competitors include:
- Coles Group (ASX: COL) — Australia’s second-largest supermarket chain
- ALDI Australia — German discount supermarket with 580+ Australian stores
- Metcash (IGA) — Wholesaler supplying independent grocers across Australia
- Costco Australia — Membership warehouse club
- Amazon Australia — Growing presence in online grocery delivery
- Wesfarmers (Kmart, Target, Bunnings) — Broad retail competitor
Frequently Asked Questions (FAQ)
Who is the CEO of Woolworths Group?
Amanda Bardwell is the CEO and Managing Director of Woolworths Group. She became the first female CEO in the company’s 100-year history when she assumed the role on September 1, 2024, succeeding Brad Banducci.
What is Amanda Bardwell’s salary?
Amanda Bardwell’s maximum total compensation package is approximately A$9.08 million (~US$5.9M), including a A$2.15M base salary, up to A$3.23M in short-term incentives, and up to A$3.7M in long-term incentives.
What is Amanda Bardwell’s net worth?
Amanda Bardwell’s net worth is estimated at approximately A$5–8 million, based on her disclosed Woolworths shareholdings and accumulated compensation from her 23+ year career at the company.
What is Woolworths Group’s annual revenue?
Woolworths Group revenue was A$69.1 billion for FY2025. In H1 FY2026, the company reported sales of A$37.1 billion, up 3.4% year-over-year.
What did Amanda Bardwell do before becoming CEO?
She was Managing Director of WooliesX, Woolworths’ digital arm encompassing e-commerce, digital platforms, and the Everyday Rewards loyalty program. She grew WooliesX into a multi-billion-dollar business from 2017 to 2024.
What is Amanda Bardwell’s email address?
Amanda Bardwell’s email address is [email protected], based on Woolworths’ standard email format of first initial + last name @woolworths.com.au.
Article last updated: February 2026
Disclaimer: All information presented in this article has been compiled from publicly available sources, including ASX filings, official company press releases, and reputable news outlets. This content is provided for informational purposes only and does not constitute financial or investment advice.