Milkbasket, the Gurugram-based hyperlocal micro-delivery startup, was co-founded in April 2015 by Anant Goel, Ashish Goel, Anurag Jain, and Yatish Talvadia. The company pioneered a subscription-based next-morning delivery model for daily essentials such as milk, bread, eggs, fruits, and vegetables. As CEO, Anant Goel grew Milkbasket from just 22 customers in a single Gurugram apartment complex to a platform serving hundreds of thousands of households across Delhi-NCR, Hyderabad, and Bengaluru. In 2021, Reliance Retail Ventures acquired Milkbasket for approximately $40 million, integrating it into the JioMart ecosystem. Goel departed that year and has since founded Handpickd, a zero-stock fresh produce delivery platform that raised $15 million in Series A funding in 2024.

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Milkbasket Competitors

Milkbasket operated in India’s fiercely competitive quick-commerce and hyperlocal grocery delivery space. Key competitors of Milkbasket include:

• BigBasket (Tata-owned) – India’s largest online grocery platform with BB Now quick commerce
• Blinkit (Zomato-owned, formerly Grofers) – 10-minute delivery leader with 600K+ daily orders
• Zepto – fast-growing quick commerce startup with ~29% market share
• Swiggy Instamart – Swiggy’s quick-commerce grocery arm (~25% market share)
• JioMart (Reliance) – Milkbasket was integrated into JioMart post-acquisition
• Amazon Fresh – Amazon’s grocery delivery vertical in India
• Flipkart Minutes – Flipkart’s quick commerce entry
• Country Delight – subscription-based milk and dairy delivery platform

Anant Goel – Quick Facts

Anant Goel Net Worth 2026 – Milkbasket CEO Salary

As of 2026, Anant Goel’s net worth is estimated at approximately $5–8 million USD. This estimate is based on his reported proceeds from the Milkbasket acquisition by Reliance Retail (valued at ~$40 million in 2021), his co-founder equity stake, and his current role as Founder & CEO of Handpickd, which has raised $20+ million in venture funding. Since both Milkbasket (at the time of his tenure) and Handpickd are private companies, exact salary and compensation figures have not been publicly disclosed.

Anant Goel – Estimated Compensation Overview

Milkbasket Net Worth – Company Financials

Milkbasket was acquired by Reliance Retail Ventures Limited in October 2021 for approximately $40 million (Reliance acquired a 96.49% stake). Before the acquisition, Milkbasket had raised a total of approximately $38.5 million across 10+ funding rounds. Since the acquisition, Milkbasket has been integrated into the JioMart ecosystem and no longer files independent financial statements.

Milkbasket Financial Summary

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Milkbasket CEO Email Address | Anant Goel Contact

Below are the contact details and social media profiles for former Milkbasket CEO Anant Goel. Since the Reliance acquisition, the Milkbasket email domain may no longer be active. His current contact is through Handpickd.

Career & Education – Company, University, & College

Anant Goel’s career spans over two decades across consulting, real estate, and startup entrepreneurship. He began his professional journey at Tata Consultancy Services (TCS) in 2000, rising from Associate to Project Leader over three-plus years. He then pursued an MBA at INSEAD before joining Capgemini in London as a Senior Strategy and Transformation Consultant.

From 2008 to 2011, Goel served as Associate Partner at Gallup Consulting in London. Returning to India in 2012, he co-founded UrSqFt, a real estate technology platform. In 2015, observing the pain points of daily grocery delivery in Gurugram’s gated communities, he co-founded Milkbasket with three partners, growing it into one of India’s leading micro-delivery platforms before its acquisition by Reliance Retail in 2021.

Anant Goel Career Timeline

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Education

Anant Goel Wiki – Age, Family, & More

Anant Goel (age approximately 48 as of 2026) is a serial entrepreneur based in Gurugram, Haryana. He completed his civil engineering degree from NIT Kurukshetra in 2000 and went on to earn an MBA from INSEAD, one of the world’s top business schools. Goel keeps his personal life private, and details about his spouse and family are not publicly available.

Notable Achievements

• Milkbasket Founding – Built India’s pioneering subscription-based micro-delivery platform from 22 customers to hundreds of thousands of households in 6 cities
• Community-Funded Survival – When investors dried up in early days, 40–45 Milkbasket customers pooled ₹2 crore as angel investors to keep the company alive
• $40M Exit – Led Milkbasket to a successful acquisition by Reliance Retail Ventures in 2021
• Revenue Growth – Grew Milkbasket revenue 280% from ₹84.6 Cr (FY2019) to ₹322 Cr (FY2020)
• 3x Entrepreneur – Founded UrSqFt (real estate), Milkbasket (grocery delivery), and Handpickd (fresh produce)
• Handpickd EBITDA Positive – Turned Handpickd profitable in Gurugram within months of launch, raised $15M Series A

Goel has described the early days of Milkbasket as “a personal mission born out of frustration.” He and his co-founders personally delivered milk and groceries in the first months of operation, using their own vehicle before expanding to autorickshaws and a dedicated fleet. He co-founded Milkbasket with an initial investment of ₹50 lakh.

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About Milkbasket

Milkbasket was a Gurugram-based hyperlocal micro-delivery startup that pioneered India’s subscription-based next-morning delivery model. Founded in April 2015, the company allowed customers to place orders for daily essentials (milk, bread, eggs, fruits, vegetables, and 9,000+ FMCG items) before midnight and receive them at their doorstep by 7 a.m. the next morning. The platform used a prepaid wallet system with no minimum order value.

In October 2021, Reliance Retail Ventures Limited acquired a 96.49% stake in Milkbasket’s parent company, Doorstep Retail Solutions Pvt Ltd, for approximately $40 million. Post-acquisition, Milkbasket was integrated into the JioMart ecosystem. In July 2023, the remaining top management (CEO Yatish Talvadia, COO, and CFO) exited following the JioMart integration.

Frequently Asked Questions (FAQ)

Who is the CEO of Milkbasket?

Milkbasket was co-founded and led by Anant Goel as CEO from 2015 to 2021. After Reliance Retail acquired the company in October 2021, Goel stepped down. Co-founder Yatish Talvadia briefly served as CEO before also departing in July 2023 following the JioMart integration. Milkbasket is now fully operated under the Reliance Retail / JioMart umbrella.

What is Anant Goel’s net worth in 2026?

Anant Goel’s net worth is estimated at $5–8 million USD as of 2026. This estimate is based on his co-founder equity proceeds from the Milkbasket acquisition (~$40 million by Reliance Retail) and his current stake in Handpickd, which has raised $20+ million in venture funding. Exact figures are not publicly disclosed.

What happened to Milkbasket after the Reliance acquisition?

Reliance Retail Ventures acquired 96.49% of Milkbasket in October 2021 for approximately $40 million. The company was progressively integrated into the JioMart platform. By July 2023, all original top management (CEO, COO, and CFO) had exited. Milkbasket’s delivery infrastructure and customer base now serve as part of Reliance’s broader quick-commerce strategy.

What is Anant Goel’s email address?

Anant Goel’s former Milkbasket email was [email protected] (which may no longer be active post-acquisition). His current email at Handpickd is [email protected]. He can also be reached via Twitter/X at @AnantVGoel or through his LinkedIn profile.

What is Anant Goel doing now after Milkbasket?

After leaving Milkbasket, Anant Goel founded Handpickd (originally called Sorted) in 2022. Handpickd is India’s first zero-stock fresh produce delivery platform, allowing customers to buy any quantity of any quality of fruits and vegetables. The company launched in Gurugram in April 2024, turned EBITDA positive within months, raised $15 million in Series A funding from Bertelsmann India Investments and Titan Capital, and expanded to Bengaluru.

Where did Anant Goel study?

Anant Goel completed his B.Tech in Civil Engineering from the National Institute of Technology, Kurukshetra (NIT Kurukshetra) between 1996 and 2000. He then earned his MBA in Corporate Finance from INSEAD (Fontainebleau, France), one of the world’s top-ranked business schools. Before Milkbasket, he gained international consulting experience at TCS, Capgemini, and Gallup Consulting in London.

Article last updated:January 2026March 2, 2026