Localiza Rent a Car S.A., Latin America’s largest car rental and fleet management company, was founded in 1973 in Belo Horizonte, Brazil. Today, Localiza CEO Bruno Lasansky leads the company through a transformative era of growth and innovation, overseeing a fleet of more than 630,000 vehicles, approximately 935 rental locations, and around 22,000 employees across Brazil and Latin America. Appointed CEO in April 2021, Lasansky — an Argentine-born engineer with an MBA from Wharton — successfully completed Localiza’s landmark merger with Unidas in 2022, creating Brazil’s dominant mobility platform. Under his leadership, Localiza&Co reported consolidated net revenue of R$41.8 billion in full-year 2025, up 12.1% year-over-year, with EBITDA of R$13.8 billion.

Bruno Lasansky – Quick Facts

Early Life & Education

Bruno Sebastian Lasansky was born in Argentina around 1977–1978. Raised in Buenos Aires, he developed an early interest in engineering, strategy, and business. Lasansky is trilingual, fluent in Spanish, Portuguese, and English — a significant asset for leading one of the largest companies in Latin America.

Education Background

Lasansky pursued his undergraduate studies at the prestigious Instituto Tecnológico de Buenos Aires (ITBA), one of Argentina’s top engineering universities, where he earned a degree in Industrial Engineering. The ITBA program provided him with a strong foundation in quantitative analysis, operations management, and systems thinking — skills that would prove invaluable in his later career in consulting and corporate leadership.

He subsequently earned his MBA in Finance from the Wharton School at the University of Pennsylvania, one of the world’s most prestigious business schools. The Wharton MBA deepened his expertise in finance, corporate strategy, and mergers and acquisitions — competencies he later applied extensively during the Localiza-Unidas merger.

Lasansky has also participated in the McGill-HEC Montréal EMBA CEO Speaker Series, sharing insights about leadership and the transformation of the mobility industry.

Career

Bruno Lasansky’s career trajectory spans engineering, management consulting, and corporate leadership, with a consistent focus on strategy, operations, and the mobility sector.

Early Career – ExxonMobil & Bain & Company

After completing his engineering degree, Lasansky began his career as an analyst at ExxonMobil, where he gained exposure to large-scale operations and industrial processes. He then transitioned into management consulting, joining Bain & Company in Brazil. At Bain, he rose to the rank of Partner, specializing in mergers and acquisitions, corporate strategy, and operational improvement. His work at Bain brought him into contact with Localiza as a client, which would eventually lead to a permanent career move.

Joining Localiza

In 2014, Lasansky began working with Localiza as an external consultant through Bain & Company. Impressed by the company’s culture and growth potential, he formally joined Localiza in 2016 as Executive Director of the Car Rental Division. In this role, he was responsible for the core rental operations, driving improvements in technology, customer experience, and fleet utilization. By 2019, his results earned him a promotion to Chief Operating Officer (COO), overseeing all operational divisions of the company.

Bruno Lasansky Career Timeline

CEO Role at Localiza

Bruno Lasansky was appointed CEO of Localiza Rent a Car S.A. in April 2021, succeeding the company’s long-serving founder-era executive Eugênio Mattar, who transitioned to the role of Chairman of the Board. Lasansky became one of the youngest CEOs of a Brazilian large-cap company, taking the helm at a pivotal moment when Localiza was pursuing its transformative merger with Unidas.

Under Lasansky’s leadership, the company has rebranded as Localiza&Co, reflecting its expanded scope as a comprehensive mobility platform encompassing car rental, fleet management, and used vehicle sales.

Leadership & Achievements

Since becoming CEO, Bruno Lasansky has delivered a series of strategic achievements that have cemented Localiza’s position as Latin America’s undisputed leader in the mobility sector.

Localiza-Unidas Merger

The most significant achievement of Lasansky’s tenure was the completion of Localiza’s merger with Unidas in July 2022. The R$2.7 billion deal created the largest car rental company in Latin America, with a combined fleet exceeding 630,000 vehicles. To satisfy antitrust requirements from CADE (Brazil’s competition authority), Localiza divested approximately 26,000 vehicles and related infrastructure to Brookfield Asset Management’s Ouro Verde subsidiary for R$3.57 billion. The integration was executed smoothly under Lasansky’s oversight, generating significant synergies.

Technology & Digital Transformation

Lasansky has prioritized technology and digital innovation throughout his tenure. Under his leadership, Localiza significantly improved its mobile app, achieving higher app store ratings and enabling customers to complete rentals with minimal friction. The company has invested in data analytics, fleet optimization algorithms, and digital customer experience platforms.

Sustainable Mobility & BYD Partnership

In February 2026, Lasansky announced a landmark strategic agreement with BYD to purchase 10,000 hybrid and electric vehicles over two years. The deal includes models such as the Song Plus, Song Pro, Dolphin, and Dolphin Mini, marking a significant step in Localiza’s sustainable mobility strategy. This agreement was notable as it represented one of the first major commitments by a Brazilian rental company to incorporate Chinese-made electric vehicles at scale.

Financial Performance Under Lasansky

The company’s financial results have been strong throughout Lasansky’s tenure. In full-year 2025, Localiza&Co posted consolidated net revenue of R$41.8 billion (up 12.1% year-over-year) and EBITDA of R$13.8 billion (up 15.4%). In Q4 2025 alone, revenue reached R$11.0 billion with net income of R$938.5 million. The car rental division achieved an adjusted EBITDA margin of 67.7% in Q3 2025, a 3.5 percentage point improvement year-over-year.

Latin American Expansion

Lasansky has articulated a clear growth strategy focused on expanding Localiza’s footprint across Latin America, including Mexico and other key markets. In interviews, he has stated that “the focus is to grow in Latin America and seek leadership in all markets where we operate.”

Bruno Lasansky Wiki – Age, Family, & More

Localiza CEO Bruno Lasansky is approximately 48 years old as of 2026, having been born around 1977–1978 in Argentina. He grew up in Buenos Aires and later relocated to Brazil, where he has built his career and now resides in the Belo Horizonte area.

Lasansky is known in Brazilian business circles for his data-driven management style and long-term strategic vision. His trilingual abilities in Spanish, Portuguese, and English have been a key asset in leading a pan-Latin American business and engaging with international investors.

Personal details about his family life, including information about a spouse or children, are not publicly disclosed. Lasansky maintains a relatively low public profile outside of his professional activities, preferring to let the company’s results speak for themselves.

Bruno Lasansky Net Worth 2026 – Localiza CEO Salary

Based on publicly available data and comparable executive compensation at Brazilian large-cap companies, Bruno Lasansky’s estimated net worth is in the range of $25–45 million USD as of 2026. His annual total compensation (base salary plus short- and long-term incentive plans) is estimated at approximately $2–10 million USD annually.

Localiza CEO Compensation Overview

Localiza Net Worth 2026 – Is Localiza Profitable?

Yes, Localiza is one of Brazil’s largest and most profitable companies. Under CEO Bruno Lasansky, the company has delivered consistently strong financial results.

Localiza&Co Financial Summary (FY2025)

Localiza Competitors

Despite its dominant market position in Brazil, Localiza faces competition from several domestic and international players in the car rental and fleet management industry:

• Movida – Brazil’s second-largest car rental company, publicly traded on B3
• Ouro Verde (Brookfield) – Acquired divested assets from the Localiza-Unidas merger
• Arval (BNP Paribas Group) – International fleet management company operating in Brazil
• ALD Automotive / LeasePlan – Global fleet management and leasing services
• Hertz / Avis Budget – International car rental brands with limited Brazilian presence

Localiza CEO Email Address | Bruno Lasansky Contact

Below are the official contact details and social media profiles for Localiza CEO Bruno Lasansky:

About Localiza Rent a Car S.A.

Localiza&Co (formerly Localiza Rent a Car S.A.) is a Brazilian multinational company headquartered in Belo Horizonte, Minas Gerais. Founded in 1973, it is Latin America’s largest car rental and fleet management company. The company operates through three main business segments:

• Car Rental – Short-term and long-term vehicle rentals for individuals and corporate clients, operating through 935+ locations
• Fleet Management – Long-term fleet leasing and management services for corporate customers
• Seminovos (Used Cars) – Sales of decommissioned fleet vehicles through dedicated retail locations

Localiza celebrated 20 years on the B3 stock exchange and has consistently been one of Brazil’s most valuable companies, with a market capitalization of approximately R$52–55 billion as of early 2026. The company was founded in 1973 and has grown from a small operation in Belo Horizonte to a continental mobility platform under successive waves of organic growth and strategic acquisitions, most notably the 2022 merger with Unidas.

Frequently Asked Questions (FAQ)

Who is the current CEO of Localiza?

The current CEO of Localiza Rent a Car S.A. (Localiza&Co) is Bruno Sebastian Lasansky, who was appointed Chief Executive Officer on April 27, 2021. He succeeded Eugênio Mattar, who transitioned to the role of Chairman. Lasansky previously served as Localiza’s COO and Executive Director of the Car Rental Division.

What is Bruno Lasansky’s net worth in 2026?

As of 2026, Bruno Lasansky’s net worth is estimated at $25–45 million USD, based on publicly available data, his disclosed shareholdings in Localiza (RENT3), and comparable executive compensation at Brazilian large-cap companies.

What is Localiza CEO’s salary?

Bruno Lasansky’s estimated total annual compensation is in the range of $2–10 million USD, encompassing base salary, short-term bonuses, and long-term equity-based incentives. Localiza follows Brazilian CVM disclosure rules for executive compensation.

What is the Localiza CEO’s email address?

Localiza CEO Bruno Lasansky’s email address is [email protected]. He is also active on LinkedIn at linkedin.com/in/brunolasansky. For investor relations inquiries, visit ri.localiza.com.

How old is Bruno Lasansky?

Bruno Lasansky is approximately 48 years old as of 2026. His exact date of birth is not publicly disclosed, but he is believed to have been born around 1977–1978 in Argentina.

Is Localiza a profitable company?

Yes, Localiza is highly profitable. In full-year 2025, the company reported consolidated net revenue of R$41.8 billion (up 12.1%) and EBITDA of R$13.8 billion (up 15.4%). Q4 2025 net income was R$938.5 million. The company has a market capitalization of approximately R$52–55 billion.

What did Localiza merge with?

In July 2022, Localiza completed its merger with Unidas, Brazil’s third-largest car rental company. The R$2.7 billion deal was approved by CADE (Brazil’s competition authority) with conditions that included divesting approximately 26,000 vehicles and related infrastructure to Brookfield’s Ouro Verde subsidiary.

Article last updated: March 2026