Puma SE, one of the world’s top three sportswear manufacturers, was founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany. Former Puma CEO Arne Freundt led the company from November 2022 until April 2025, overseeing record revenues of €8.8 billion and operations across 120+ countries. A 14-year Puma veteran, Freundt rose through the ranks from Global Director of Strategy to Chief Commercial Officer before being appointed CEO when predecessor Bjørn Gulden departed for rival Adidas. Freundt left the company in April 2025 after the Supervisory Board cited “differing views on strategy execution,” and was succeeded by Arthur Hoeld, a 26-year Adidas veteran.

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Arne Freundt – Quick Facts

Puma Competitors

Puma SE operates as the third-largest sportswear manufacturer globally, competing in a highly competitive athletic footwear and apparel market. The key competitors of Puma include:

• Nike – world’s largest sportswear company (~$51B revenue)
• Adidas – Puma’s crosstown rival and #2 globally (~€21B revenue)
• New Balance – privately held American athletic footwear leader
• ANTA Sports – Chinese sportswear giant and new Puma stakeholder (29% stake)
• Under Armour – U.S.-based performance apparel brand
• ASICS – Japanese athletic footwear and apparel company
• Skechers – American footwear brand with global retail presence
• Reebok – now owned by Authentic Brands Group

Arne Freundt Net Worth 2026 – Puma CEO Salary

As of 2026, Arne Freundt’s net worth is estimated at approximately $5–8 million USD, based on his disclosed Puma stock purchases and compensation during his tenure. Freundt made three known share purchases in Puma SE over five years, including an acquisition of 4,000 shares in March 2024 worth approximately €168,000. His net worth reflects accumulated earnings from 14 years at Puma, including his final years in the C-suite.

Puma CEO Compensation Breakdown (Contractual Target)

Puma Net Worth 2026 – Is Puma Profitable?

Yes, Puma SE is a profitable company. Under former CEO Arne Freundt, Puma achieved record-high revenues of €8.8 billion in fiscal year 2024, though profitability metrics remained under pressure due to currency headwinds and promotional pricing.

Puma Financial Summary (FY2024)

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Puma CEO Email Address | Arne Freundt Contact

Below are the contact details and social media profiles associated with former Puma CEO Arne Freundt. Note that his corporate email is no longer active following his departure in April 2025.

Career & Education – Company, University, & College

Arne Freundt spent 14 years at Puma SE, rising from a strategy role to the top leadership position. His career at Puma spanned virtually every major function: strategy, retail, e-commerce, regional management, and commercial leadership. Before Puma, he gained consulting experience at Siemens Advanta Consulting.

Arne Freundt Career Timeline

Freundt began his career at Siemens Advanta Consulting in March 2005, where he worked as a consultant and senior project manager for six years. He joined Puma in July 2011 as Global Director of Strategy, helping shape the company’s long-term direction during a pivotal period of transformation.

From 2015 to 2018, he led Puma’s global retail and e-commerce operations, a role that proved formative for his later focus on direct-to-consumer channels and digital commerce. He then served as General Manager for EMEA from 2019 to 2021, overseeing Puma’s largest regional market.

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In 2021, Freundt was promoted to Chief Commercial Officer, gaining oversight of all global commercial operations. When Bjørn Gulden announced his departure to Adidas in late 2022, the Puma Supervisory Board appointed Freundt as CEO effective November 8, 2022, with a four-year contract beginning January 1, 2023. Under his leadership, Puma achieved record revenues of €8.8 billion in 2024 and expanded its D2C channels, including the launch of a dedicated shopping app. He departed the company on April 11, 2025.

Education

Arne Freundt Wiki – Age, Family, & More

Arne Freundt (age 45–46) was born in 1980 in Germany. He is a German national who spent his entire career in Germany, rising through the ranks at Puma’s headquarters in Herzogenaurach, Bavaria. Freundt is known for keeping his personal life private, and details about his spouse, children, and family are not publicly available.

Notable Achievements & Recognitions

• Record Revenue – Led Puma to all-time high sales of €8.8 billion in FY2024
• D2C Expansion – Launched Puma’s dedicated shopping app and expanded direct-to-consumer channels globally
• Market Expansion – Drove growth in key markets including China, India, the U.S., and Mexico
• Fastest Internal Promotion – Rose from strategy director to CEO within 11 years at Puma
• Gross Margin Improvement – Improved gross margins from 46.3% to 47.4% during his final year as CEO
• Brand Partnerships – Oversaw Puma’s high-profile collaborations with Rihanna (Fénty x Puma), Formula 1, and global football clubs

Throughout his time as CEO, Freundt championed the vision of making Puma the “fastest sports brand in the world.” He focused on elevating brand heat through celebrity and athlete partnerships while investing heavily in digital commerce and the company’s direct-to-consumer infrastructure.

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About Puma

Puma SE is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. Founded in 1948 by Rudolf Dassler (brother of Adidas founder Adi Dassler) in Herzogenaurach, Bavaria, Puma is the third-largest sportswear manufacturer in the world by revenue.

Puma SE trades on the Frankfurt Stock Exchange under the ticker symbol PUM. As of 2024, the PUMA Group consists of 101 subsidiaries, operates in 120+ countries, and employs approximately 20,000 people worldwide. The company is headquartered on the PUMA campus in Herzogenaurach, Germany. In January 2026, ANTA Sports agreed to acquire a 29% stake in Puma from the Pinault family’s Artémis holding for €1.5 billion.

Frequently Asked Questions (FAQ)

Who is the current CEO of Puma?

The current CEO of Puma SE is Arthur Hoeld, who took over as Chairman of the Management Board on July 1, 2025. Hoeld is a former Adidas executive who spent 26 years at the company, including serving as an Executive Board member responsible for Global Sales. He replaced Arne Freundt, who departed in April 2025.

What is Arne Freundt’s net worth in 2026?

As of 2026, Arne Freundt’s net worth is estimated at $5–8 million USD. This estimate is based on his disclosed Puma stock holdings and his target annual compensation of approximately €4.6 million during his time as CEO, a position he held from November 2022 to April 2025.

What was Puma CEO Arne Freundt’s salary?

Arne Freundt’s contractual target compensation as Puma CEO was approximately €4.6 million per year, comprising a €1 million base salary, €1 million annual bonus (at target), €2.4 million in performance shares (at target), plus benefits and pension. His maximum potential compensation was capped at €9.9 million.

Why did Arne Freundt leave Puma?

Arne Freundt and Puma’s Supervisory Board mutually agreed to part ways in April 2025 due to “differing views on strategy execution.” Freundt departed on April 11, 2025, after 14 years at the company. His replacement, Arthur Hoeld, a former Adidas executive, took over as CEO on July 1, 2025.

What is Puma CEO’s email address?

The former Puma CEO email for Arne Freundt was [email protected], which is no longer active. For general inquiries, contact Puma SE at their headquarters: PUMA Way 1, 91074 Herzogenaurach, Germany, or via investor relations at [email protected].

Is Puma a profitable company?

Yes, Puma SE is profitable. In fiscal year 2024, the company reported net income of €282 million on record revenues of €8.8 billion. The operating result (EBIT) was €622 million with a gross margin of 47.4%, improved by 110 basis points year-over-year.

Article last updated:February 2026March 2, 2026