Crocs, Inc. is a world-renowned American footwear company best known for its iconic foam clogs and comfort-driven designs. Crocs CEO Andrew Rees has led the company since June 2017 and also serves on the Board of Directors. Under his leadership, Crocs has transformed from a struggling novelty brand into a global footwear powerhouse, surpassing $4 billion in annual revenue for the first time in 2024. Rees spearheaded the landmark $2.5 billion acquisition of HEYDUDE in 2022, closed 170 underperforming stores, invested heavily in digital marketing and celebrity collaborations, and refocused the brand around its Classic clog. Born in Carlisle, England, Rees brings over 30 years of retail, strategy, and footwear industry experience to the role.
Read on to discover Crocs CEO email address, Andrew Rees net worth in 2026, salary and compensation, career history, wife & family, and more.
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Andrew Rees – Quick Facts
Crocs Competitors
Crocs, Inc. operates in the highly competitive global footwear industry, competing across comfort, casual, and lifestyle segments. The key competitors of Crocs include:
- Nike, Inc. – world’s largest athletic footwear maker
- Deckers Brands (UGG, HOKA) – comfort footwear leader
- Skechers U.S.A. – major comfort and lifestyle footwear rival
- Birkenstock Holding – iconic sandal and comfort brand
- adidas AG – global athletic and lifestyle footwear
- Puma SE – European sport and casual footwear competitor
- Steven Madden, Ltd. – fashion footwear brand
- Wolverine World Wide (Merrell, Saucony) – diversified footwear group
Andrew Rees Net Worth 2026 – Crocs CEO Salary
As of 2026, Andrew Rees net worth is estimated at approximately $80–160 million USD, based primarily on his disclosed Crocs stock holdings and SEC filings. According to insider trading records, Rees directly owns approximately 1.05 million shares of CROX, representing about 2.15% of the company’s outstanding shares. He has made 11 insider transactions over the past five years, all of them sales, including $5.13 million in stock sales during 2024 alone.
Crocs CEO Compensation Breakdown (FY2024)
Key Insight: Approximately 90.8% of Andrew Rees’s total compensation is performance-based (stock awards + non-equity incentive), with only 9.2% from base salary. Crocs’ say-on-pay received 98% shareholder approval at the 2024 annual meeting, signaling broad endorsement of the compensation structure.
Crocs Net Worth 2026 – Is Crocs Profitable?
Yes, Crocs, Inc. is a profitable company. For full-year 2025, the company generated consolidated revenue of $4.04 billion and adjusted diluted EPS of $12.51. On a GAAP basis, the company recorded a net loss of $81 million due to $738 million in asset impairment charges related to the HEYDUDE brand ($430 million trademark impairment and $307 million goodwill impairment). Excluding those charges, Crocs’ core business remains highly profitable, with an adjusted operating margin of 22.3% and the Crocs brand itself delivering low-double-digit international growth.
Crocs, Inc. Financial Summary (FY2025)
HEYDUDE Impact: The GAAP net loss of $81 million was driven entirely by $738 million in non-cash impairment charges related to the HEYDUDE brand. The core Crocs brand remained strong with $3.33 billion in revenue and low-double-digit international growth. Operating cash flow of ~$700 million enabled the company to repurchase approximately 10% of shares outstanding and pay down $128 million of debt.
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Crocs CEO Email Address | Andrew Rees Contact
Below are the official contact details and social media profiles for Crocs CEO Andrew Rees:
Career & Education – Company, University, & College
Andrew Rees’s career spans over three decades across strategy consulting, retail, footwear, and e-commerce. A native of Carlisle, England, he began his career as an associate consultant at L.E.K. Consulting in 1988, immediately after graduating from Imperial College London with an honors degree in chemistry.
In 1992, Rees joined Laura Ashley PLC, the British lifestyle brand, where he rose to the position of Director of Stores. He then moved to the United States in 1995 to join Reebok International, where he served as Vice President of Strategic Planning and later Vice President of Retail Operations.
In 1999, Rees briefly served as President of Wellspace, a health technology company. In 2000, he returned to L.E.K. Consulting as Managing Director, where he founded and led the firm’s Retail and Consumer Products Practice for over 13 years, becoming a member of its Global Leadership Team.
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While at L.E.K., Rees served as a consultant for Crocs from 2013 to 2014, supporting the development and execution of the company’s strategic growth plan. In May 2014, he was appointed President of Crocs, responsible for all brand, product, and commercial operations. When the company merged the President and CEO roles in June 2017, Rees was elevated to Chief Executive Officer and joined the Board of Directors. He has since led the company through a dramatic turnaround, orchestrating the $2.5 billion acquisition of HEYDUDE, shutting down 170 underperforming stores, and growing annual revenue from roughly $1 billion to over $4 billion.
Andrew Rees Career Timeline
Education
Andrew Rees Wiki – Age, Family, & More
Crocs CEO Andrew Rees (age 58–59, born 1967 in Carlisle, England) is based in the Plymouth County area of Massachusetts. He and his wife have one son. Rees is known for maintaining a private personal life and enjoys living in a rural area amidst nature despite the travel demands of his global role. He has resided in the United States since joining Reebok in 1995 and previously lived in the Boston area while leading L.E.K. Consulting’s Retail Practice.
Notable Achievements & Recognitions
- Turnaround Architect – Transformed Crocs from a struggling brand into a $4 billion global footwear powerhouse
- HEYDUDE Acquisition – Engineered the $2.5 billion acquisition of HEYDUDE in 2022, adding a second major brand to the portfolio
- Store Rationalization – Closed 170 underperforming stores to refocus on digital-first and wholesale channels
- Revenue Quadrupled – Grew annual revenues from approximately $1 billion to over $4 billion during his tenure as CEO
- Brand Revival – Orchestrated high-profile collaborations (Post Malone, Bad Bunny, Justin Bieber) that made Crocs a cultural icon
- Shareholder Returns – Oversaw aggressive share buybacks (10% of outstanding shares in FY2025 alone) while paying down debt
Under Rees’s leadership, Crocs has invested heavily in personalization (Jibbitz charms), international expansion, and digital commerce including live-streaming on TikTok Shop. Crocs’ Classic clog has become one of the most recognizable silhouettes in the global footwear industry.
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About Crocs, Inc.
Crocs, Inc. is an American footwear company headquartered in Broomfield, Colorado. Founded in 2002, the company is best known for its signature foam clogs and has grown into a multi-brand global footwear leader. Crocs, Inc. operates two main brands:
Crocs, Inc. trades on the NASDAQ under the ticker symbol CROX. The company employs approximately 6,900 people across six continents and distributes products in over 80 countries through wholesale, direct-to-consumer (DTC), and e-commerce channels. In FY2025, international growth for the Crocs brand was in the low double digits, highlighting the brand’s expanding global reach.
Frequently Asked Questions (FAQ)
Who is the current CEO of Crocs?
The current CEO of Crocs, Inc. is Andrew Rees, who has served as Chief Executive Officer and Board Director since June 2017. He originally joined Crocs as President in May 2014. Under his leadership, Crocs has grown from roughly $1 billion in annual revenue to over $4 billion.
What is Andrew Rees’s net worth in 2026?
As of 2026, Andrew Rees’s net worth is estimated at $80–160 million USD, primarily based on his disclosed Crocs stock holdings. He directly owns approximately 1.05 million shares of CROX, representing about 2.15% of the company’s outstanding shares.
What is Crocs CEO’s salary?
Andrew Rees’s total compensation for fiscal year 2024 was approximately $12.43 million, including a $1.14 million base salary, $8.55 million in stock awards, and $2.68 million in non-equity incentive compensation. About 90.8% of his total pay is performance-based.
What is Crocs CEO’s email address?
Crocs CEO Andrew Rees’s email address is [email protected]. He can also be reached via LinkedIn at linkedin.com/in/andrewreeslek/. For investor relations inquiries, visit investors.crocs.com.
What did Andrew Rees do before Crocs?
Before becoming Crocs CEO, Andrew Rees spent 14 years as Managing Director at L.E.K. Consulting in Boston, where he founded and led the firm’s Retail and Consumer Products Practice. Earlier in his career, he held leadership roles at Reebok International (VP of Strategic Planning and Retail Operations), Laura Ashley (Director of Stores), and Wellspace (President).
Is Crocs a profitable company?
Yes, Crocs, Inc. is a highly profitable company on an adjusted basis. In FY2025, the company achieved adjusted diluted EPS of $12.51 and an adjusted operating margin of 22.3% on revenue of $4.04 billion. The GAAP net loss of $81 million was entirely due to $738 million in non-cash impairment charges related to the HEYDUDE brand; the core Crocs brand remained strongly profitable with 58.3% gross margins.
Article last updated:February 2026March 2, 2026
Disclaimer: All information presented in this article has been compiled from publicly available sources, including SEC filings (DEF 14A proxy, 10-K annual report), official company press releases, and reputable news outlets. This content is provided for informational purposes only and does not constitute financial or investment advice.