Nick Collard is the Chief Executive Officer of Bensons for Beds, the UK’s leading specialist bed and mattress retailer. Collard has led Bensons for Beds since June 2022, engineering one of the most dramatic financial turnarounds in recent UK retail history. He transformed a £15.4 million EBITDA loss into profitability within just one year. Under his leadership, Bensons achieved its strongest financial performance since its 2019 acquisition, posting adjusted EBITDA of £4.8 million for the 52 weeks to September 2025 and winning Bed Retailer of the Year 2025-26.
Read on to discover Bensons for Beds CEO email address, Nick Collard net worth in 2026, salary and compensation, career history, education, and more.
Quick Facts
| Nick Collard — Key Information | |
|---|---|
| Full Name | Nick Collard |
| Age | ~53 (born c. 1972) |
| Nationality | British |
| Title | Chief Executive Officer, Bensons for Beds |
| CEO Since | June 2022 |
| Education | BA Business Studies, University of Portsmouth (1994) |
| Net Worth (Est.) | $7–$12 million |
| Annual Compensation | £500K–£1.5M (est.; private company) |
| Email Pattern | [email protected] |
| Stores | 190+ locations across the UK |
| Nick Collard on LinkedIn | |
Career Highlights
- Financial turnaround: Transformed Bensons from a £15.4M EBITDA loss to profitability within 12 months of becoming CEO
- Record performance: Delivered adjusted EBITDA of £4.8M in FY2025, the best since the 2019 acquisition — a £5.7M year-on-year improvement
- 13 consecutive quarters of growth: Gross ordered sales rose 4% to £324.8M in FY2025, consistently outpacing the UK bed market
- Store expansion: Opened 21 new stores in FY2025 as part of “Project 200” strategy to reach 200+ locations by 2028
- Industry recognition: Led Bensons to win Bed Retailer of the Year 2025-26 at the National Bed Federation Awards
- Online growth: Drove a 22% surge in online sales through digital platform investment
- People-first philosophy: Achieved 90% CEO approval rating on Glassdoor through investment in people and culture
Nick Collard Net Worth & Salary
As a privately held company (owned by Alteri Investors, backed by Apollo Global Management), Bensons for Beds does not disclose executive compensation. Nick Collard’s annual package is estimated at £500,000–£1.5 million, including base salary, performance bonus, and benefits. His net worth is estimated at $7–$12 million, accumulated over a career spanning senior leadership roles at six major UK retail brands including Morrisons, DFS, Holland & Barrett, and Bensons for Beds.
CEO Compensation (Estimated)
| Component | Estimated Amount |
|---|---|
| Base Salary | £300K–£500K |
| Performance Bonus | £150K–£500K |
| Benefits & Pension | £50K–£100K |
| Total Estimated Package | £500K–£1.5M |
Note: Bensons for Beds is privately held by Alteri Investors (an Apollo Global Management affiliate). Executive compensation is not publicly disclosed. The estimates above are based on comparable UK retail CEO packages.
Bensons for Beds Financial Summary
| Metric | FY2025 | FY2024 | YoY Change |
|---|---|---|---|
| Gross Ordered Sales | £324.8M | £312M (est.) | ▲ +4% |
| Revenue | £265M (est.) | £256M | ▲ +3.5% |
| Adjusted EBITDA | £4.8M | -£0.9M | ▲ +£5.7M |
| Employees | ~1,800 | ~1,800 | — |
| Stores | 190+ | 170+ | ▲ +21 opened |
| Ownership | Alteri Investors (Apollo Global Management) | ||
Turnaround in Numbers: Bensons delivered its strongest EBITDA since the 2019 acquisition. The company recorded 13 consecutive quarters of sales growth, consistently outperforming the UK bed and furniture market. Early FY2026 trading, including the peak Boxing Day-to-January period, surpassed FY2025 levels.
Bensons for Beds Competitors
Bensons for Beds operates in the competitive UK bed and mattress retail market. The key competitors include:
- Dreams — UK’s largest bed specialist retailer with 200+ stores
- DFS Furniture — Furniture retailer with a significant beds and mattresses division
- Furniture Village — Upmarket furniture and beds retailer
- IKEA — Global furniture retailer with a large beds and mattresses range
- Silentnight Group — UK bed manufacturer with direct-to-consumer sales
- John Lewis & Partners — Department store chain with beds departments
- Mattress Online / Eve Sleep — Online-first mattress brands
How to Contact Nick Collard — Bensons for Beds CEO Email
Below are the contact details for reaching Bensons for Beds CEO Nick Collard:
| Nick Collard — Contact Information | |
|---|---|
| Email (Corporate Pattern) | [email protected] |
| General Enquiries Email | [email protected] |
| Nick Collard on LinkedIn | |
| Head Office | Third Floor, The Globe Centre, 1 St James Square, Accrington, Lancashire, BB5 0RE |
| Phone | 0333 222 6800 |
| Website | bensonsforbeds.co.uk |
Career & Education — Company, University & College
Nick Collard has built an impressive career spanning over 25 years across several of the UK’s most prominent retail brands. Below is his complete career timeline:
Nick Collard Career Timeline
| Period | Role | Company |
|---|---|---|
| 1990–1994 | BA Business Studies | University of Portsmouth |
| Mid-1990s | Buyer (early career) | Sainsbury’s |
| Late 1990s | Marketing roles | Mars Confectionery |
| Early 2000s | Marketing roles | L’Oreal |
| Mid-2000s | Senior Director | Walgreens Boots Alliance |
| ~2013–2015 | Chief Customer, Marketing & Digital Officer | Morrisons |
| ~2015–2018 | Chief Commercial Officer & Executive Chairman | DFS Furniture |
| 2019–2021 | Chief Customer & Digital Officer | Holland & Barrett |
| Jul 2021 | Chief Commercial, Digital & Retail Officer | Bensons for Beds |
| Jun 2022–Present | Chief Executive Officer | Bensons for Beds |
Education
| Institution | Qualification | Period |
|---|---|---|
| Roundwood Park School, Harpenden | Secondary Education | — |
| St Columba’s College, St Albans | Sixth Form | — |
| University of Portsmouth | BA Business Studies | 1990–1994 |
Nick Collard Wiki — Age, Family & Personal Life
Nick Collard (age approximately 53) is British and was educated in Hertfordshire before attending the University of Portsmouth. He maintains a private personal life and keeps details about his family out of the public eye.
In a Bensons for Beds careers interview, Collard revealed that his bedtime routine involves reading physical books rather than screens, suggesting a preference for unplugging from digital life. He is known for his people-first leadership philosophy, publicly stating that cost-cutting is “never a long-term sustainable solution” and that investing in people and customer experience is the key to building a resilient business.
Nick Collard has held senior positions at six major UK retail brands — Sainsbury’s, Morrisons, Boots, DFS, Holland & Barrett, and Bensons for Beds — before becoming CEO for the first time at Bensons in 2022.
About Bensons for Beds
Bensons for Beds is the UK’s leading specialist bed and mattress retailer, operating over 190 stores nationwide. The company traces its origins back to 1950 and is headquartered in Accrington, Lancashire. Bensons stocks leading brands including Silentnight, Sealy, Slumberland, Tempur, and its own-brand ranges.
The company was acquired by Alteri Investors (backed by Apollo Global Management) in 2019 from Steinhoff International. Under CEO Nick Collard’s “Project 200” strategy, Bensons aims to expand to over 200 stores by 2028. The company was named Bed Retailer of the Year 2025-26 at the National Bed Federation Awards, recognising a year of transformation, growth, and investment across the business.
| Bensons for Beds — Company Overview | |
|---|---|
| Founded | 1950 |
| Headquarters | Accrington, Lancashire, UK |
| CEO | Nick Collard (since June 2022) |
| Employees | ~1,800 |
| Stores | 190+ across the UK |
| Ownership | Alteri Investors (Apollo Global Management) |
| Key Brands Stocked | Silentnight, Sealy, Slumberland, Tempur, Sensaform, iGel |
| Awards | Bed Retailer of the Year 2025-26 (NBF) |
| Website | bensonsforbeds.co.uk |
Frequently Asked Questions (FAQ)
Who is the CEO of Bensons for Beds?
Nick Collard has been CEO of Bensons for Beds since June 2022. He joined the company in July 2021 as Chief Commercial, Digital & Retail Officer and was promoted to CEO within a year. Under his leadership, Bensons achieved its strongest financial performance since its 2019 acquisition.
Who owns Bensons for Beds?
Bensons for Beds is owned by Alteri Investors, a specialist European retail investor backed by funds managed by affiliates of Apollo Global Management. Alteri acquired Bensons from Steinhoff International in 2019.
How many Bensons for Beds stores are there?
Bensons for Beds operates over 190 stores across the UK. The company opened 21 new stores in FY2025 and aims to reach over 200 locations by 2028 under its “Project 200” expansion strategy.
What was the Bensons for Beds turnaround?
When Nick Collard became CEO in June 2022, Bensons was losing £15.4 million at the EBITDA level. Within one year, he brought the company back to profitability — a £17 million swing. By FY2025, adjusted EBITDA reached £4.8 million, the best since acquisition. He achieved this by investing in people, customer experience, and digital platforms rather than cost-cutting.
What is Nick Collard’s email address?
Bensons for Beds’ corporate email format is [email protected]. Nick Collard can be reached at [email protected]. For general enquiries, contact [email protected] or call 0333 222 6800.
What is Nick Collard’s net worth?
Nick Collard’s net worth is estimated at $7–$12 million, accumulated over a 25+ year career in senior leadership roles at major UK retailers. As Bensons for Beds is privately held, precise compensation figures are not publicly disclosed.
Article last updated: March 2026
Disclaimer: All information presented in this article has been compiled from publicly available sources, including corporate websites, Companies House filings, and verified news reports. Salary and net worth figures are estimates and may vary by source. This content is provided for informational purposes only and does not constitute financial or investment advice.