Wag!, the pioneering on-demand pet care platform, recruited Hilary Schneider as Chief Executive Officer in January 2018, replacing co-founder Josh Viner. Schneider arrived at Wag! following SoftBank Vision Fund’s landmark $300 million investment in the company, bringing over two decades of executive leadership experience from Yahoo!, LifeLock, and Knight Ridder. During her nearly two-year tenure, Schneider guided Wag! through a period of rapid expansion across more than 100 U.S. cities. She departed in November 2019, and the company later went public via a SPAC merger in 2022 before filing for Chapter 11 bankruptcy in July 2025.

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Hilary Schneider – Quick Facts

Wag! Competitors

Wag! operates in the competitive on-demand pet care services industry. The key competitors of Wag! include:

• Rover (Rover.com) – largest U.S. pet care marketplace; acquired by BC Partners-backed A Place for Rover in 2023
• Care.com – broad caregiving marketplace with pet care vertical
• Fetch! Pet Care – franchise-based dog walking and pet sitting service (~56,000 monthly clients)
• PetBacker – global pet care marketplace active in 50+ countries
• Barkly Pets – on-demand dog walking with vetted walkers
• Chewy (NYSE: CHWY) – online pet supplies and pharmacy, expanding into pet services
• Petco (NASDAQ: WOOF) – pet retail with grooming, training, and vet services
• PetSmart – largest pet specialty retailer with in-store services

Hilary Schneider Net Worth 2026 – Former Wag CEO Salary

As of 2026, Hilary Schneider’s net worth is estimated at approximately $9–12 million USD, based on her disclosed stock holdings and executive compensation across LifeLock, Wag!, Shutterfly, and board fees from Vail Resorts, DigitalOcean, Getty Images, and Sleep Number. While Wag! was a private company during Schneider’s tenure (pre-SPAC), her most detailed compensation data comes from her time at publicly traded LifeLock.

Hilary Schneider Compensation Breakdown (LifeLock FY2016)

Wag! was privately held during Schneider’s CEO tenure, so detailed compensation was not publicly disclosed. Below is her last disclosed public-company compensation from LifeLock’s SEC proxy filing:

Wag! Net Worth 2026 – Is Wag Profitable?

No, Wag! is not a profitable company. Wag! Group Co. accumulated losses of $69.5 million from 2022 through 2024 and filed for Chapter 11 bankruptcy on July 21, 2025. The company was delisted from Nasdaq and emerged from bankruptcy in September 2025 under private ownership by its primary secured lender, Retriever LLC.

Wag! Financial Summary (FY2024)

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Wag CEO Email Address | Hilary Schneider Contact

Below are the contact details and social media profiles for former Wag! CEO Hilary Schneider. Note that her Wag! email is no longer active as she departed the company in November 2019:

Career & Education – Company, University, & College

Hilary Schneider’s career spans more than three decades across media, technology, identity protection, e-commerce, and consumer services. She began on Wall Street at Drexel Burnham Lambert in corporate finance, then moved into media at Times Mirror, where she served as President and CEO of Times Mirror Interactive and General Manager of the Baltimore Sun.

In 2000, Schneider became CEO of Red Herring Communications, overseeing Red Herring Magazine, RedHerring.com, and the company’s events unit. She then joined Knight Ridder in 2002, rising from VP to Senior Vice President and CEO of Knight Ridder Digital, tripling the division’s online revenue.

In September 2006, she joined Yahoo! to run its Local Markets and Commerce division. She progressed through several roles — SVP of Marketplaces, EVP of Global Partner Solutions — before becoming Executive Vice President of Yahoo! Americas, where she was responsible for all North and South American operations, reporting directly to the CEO. She spent six years at Yahoo!, departing in 2011.

Schneider joined LifeLock, Inc. as President in September 2012 during the company’s IPO roadshow. She was promoted to CEO in March 2016, succeeding Todd Davis. She led LifeLock through its $2.3 billion acquisition by Symantec in February 2017.

In January 2018, she was recruited as CEO of Wag! alongside SoftBank Vision Fund’s $300 million investment. She departed Wag! in November 2019. From January 2020 to June 2023, she served as CEO and Chair of the Board at Shutterfly. In November 2025, she was appointed CEO of SimpliSafe following its acquisition by private equity firm GTCR.

Hilary Schneider Career Timeline

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Education

Hilary Schneider Wiki – Age, Family, & More

Former Wag! CEO Hilary Schneider (age ~63, estimated) is based in the Los Gatos, California area. She is an outdoors enthusiast who enjoys hiking and biking. She is married and has three sons and two dogs.

Schneider was counted among the list of 22 female CEOs in the Fortune 500 in 2016 during her time at LifeLock. A native of Arizona, she was also recognized as one of the few women CEOs from her region alongside Kimberly McWaters (Universal Technical Institute) and Sheryl Palmer (Taylor Morrison Home Corp.). She has said that showing swagger is important for women aspiring to reach top executive positions.

Notable Achievements & Board Service

• LifeLock-Symantec Deal – Led LifeLock through its $2.3 billion acquisition by Symantec in 2017
• SoftBank Investment – Recruited alongside SoftBank Vision Fund’s $300 million investment in Wag!
• Knight Ridder Digital Growth – Tripled online revenue and significantly grew profit margins
• Vail Resorts Board – Director since 2010 (one of the longest-serving independent directors)
• DigitalOcean Board – Independent director at the cloud infrastructure company
• Getty Images Board – Audit and Compensation committee member
• Sleep Number Board – Independent director
• Water.org Board – Board member since 2011, supporting clean water access worldwide
• American Journalism Project Board – Supporting nonprofit local journalism

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About Wag!

Wag! (formerly Wag! Group Co.) is an American on-demand pet care platform founded by brothers Josh Viner and Jonathan Viner in 2015 in Los Angeles, California. The company operates a proprietary marketplace technology platform that connects independent pet caregivers with pet owners for services including dog walking, pet sitting, boarding, home visits, training, and wellness.

Wag! raised $300 million from SoftBank Vision Fund in 2018, giving SoftBank roughly 45% ownership. The company went public through a SPAC merger in August 2022 under the ticker NASDAQ: PET. After accumulating losses of $69.5 million from 2022 to 2024, Wag! filed for pre-packaged Chapter 11 bankruptcy on July 21, 2025, and was delisted from Nasdaq. The company emerged from bankruptcy on September 2, 2025, with Retriever LLC taking 100% ownership. It continues to operate as a private company headquartered at 55 Francisco St, San Francisco, CA 94133.

Frequently Asked Questions (FAQ)

Who is the current CEO of Wag?

As of 2026, the CEO of Wag! is Garrett Smallwood, who led the company through its Chapter 11 bankruptcy and emergence in September 2025. Hilary Schneider served as Wag! CEO from January 2018 to November 2019 and is no longer affiliated with the company. She currently serves as CEO of SimpliSafe.

What is Hilary Schneider’s net worth in 2026?

As of 2026, Hilary Schneider’s net worth is estimated at $9–12 million USD, based on her executive compensation history across LifeLock, Shutterfly, board fees from Vail Resorts, DigitalOcean, Getty Images, and Sleep Number, as well as her current role as CEO of SimpliSafe.

What is the former Wag CEO’s salary?

Hilary Schneider’s exact salary at Wag! was not publicly disclosed, as the company was privately held during her tenure. Her last disclosed public-company total compensation was approximately $7.5 million at LifeLock (FY2016), comprising a $700,000 base salary, $840,000 bonus, and $5.6 million in stock awards.

What is the Wag CEO email address?

Former Wag! CEO Hilary Schneider’s email was [email protected], which is no longer active. For current Wag! inquiries, contact [email protected] or call (855) 732-9513. Schneider can be reached via her LinkedIn profile.

What happened to Wag! Group?

Wag! Group Co. went public via a SPAC merger in August 2022 (NASDAQ: PET) but struggled with declining revenue and mounting losses. The company filed for pre-packaged Chapter 11 bankruptcy on July 21, 2025, was delisted from Nasdaq, and emerged from bankruptcy on September 2, 2025. Retriever LLC, its primary secured lender, assumed 100% ownership, and the company now operates as a private entity.

Is Wag still in business?

Yes, Wag! is still in business as of 2026. Despite filing for Chapter 11 bankruptcy in July 2025, the company successfully emerged from restructuring on September 2, 2025, and continues to operate its pet care platform — including dog walking, pet sitting, wellness, and pet food services — under private ownership by Retriever LLC.

Article last updated:February 2026March 2, 2026