FirstCry, India’s largest omnichannel retailer for baby, kids, and maternity products, was co-founded in 2010 by Supam Maheshwari and Amitava Saha in Pune. Listed on the NSE and BSE since August 2024 under its parent company Brainbees Solutions Limited (ticker: FIRSTCRY), the platform serves millions of parents across India and international markets through its website, mobile app, and over 1,000 retail stores. FirstCry CEO Supam Maheshwari is a serial entrepreneur who has been instrumental in building three unicorn companies — FirstCry, XpressBees, and GlobalBees — making him one of India’s most prolific startup founders. Under his leadership, Brainbees Solutions reported revenue of over Rs 7,660 crore (~$920 million) in FY2025.

(Suggested: Nykaa CEO Email & Net Worth – Falguni Nayar Salary)

Supam Maheshwari – Quick Facts

FirstCry Competitors

FirstCry operates in the highly competitive baby care, kids’ products, and parenting e-commerce space in India. The key competitors of FirstCry include:

• Amazon India – extensive baby and kids product catalog with Prime delivery
• Flipkart (Walmart-backed) – major e-commerce rival with baby and maternity categories
• Hopscotch – kids fashion-focused e-commerce platform based in Mumbai
• BabyChakra – community-driven baby wellness and product discovery platform
• Mamaearth (Honasa Consumer) – D2C baby care and personal care brand
• Meesho – social commerce platform with growing baby and kids segment
• Myntra (Flipkart Group) – fashion e-commerce with kids’ clothing segment
• BabyDestination / Flintobox – niche parenting and kids subscription players

Supam Maheshwari Net Worth 2026 – FirstCry CEO Salary

As of 2026, Supam Maheshwari net worth is estimated at approximately $190 million (Rs 1,579 crore), based on his equity stakes across multiple ventures. Maheshwari holds a 5.95% stake in FirstCry’s parent company Brainbees Solutions Limited. With the company’s market capitalization hovering around Rs 10,300–11,500 crore in early 2026, his FirstCry stake alone is worth approximately Rs 600–700 crore. He also holds stakes in XpressBees (logistics unicorn) and GlobalBees (D2C house of brands unicorn), further boosting his overall net worth.

FirstCry CEO Compensation Breakdown (FY2024)

FirstCry Net Worth 2026 – Is FirstCry Profitable?

FirstCry (Brainbees Solutions) is not yet consistently profitable on an annual basis, but is rapidly narrowing its losses. In FY2025, the company posted a consolidated net loss of Rs 215 crore, an improvement from Rs 321 crore loss in FY2024. Revenue grew 18% year-over-year to Rs 7,660 crore in FY2025, driven by strong GMV growth across its omnichannel network.

Brainbees Solutions (FirstCry) Financial Summary (FY2025)

(Recommended: PepsiCo CEO Email & Net Worth – Ramon Laguarta Salary)

FirstCry CEO Email Address | Supam Maheshwari Contact

Below are the official contact details and social media profiles for FirstCry CEO Supam Maheshwari:

Career & Education – Company, University, & College

Supam Maheshwari’s career spans over two decades in entrepreneurship, corporate leadership, and technology. A first-generation entrepreneur, he has built and scaled multiple companies across e-learning, e-commerce, logistics, and D2C brands. Below is his complete career timeline:

Supam Maheshwari Career Timeline

After graduating from IIM Ahmedabad in 1997, Supam Maheshwari joined PepsiCo in a corporate marketing role. He subsequently worked at Vivendi, gaining 3 years of multinational experience. However, the entrepreneurial bug prompted him to leave the corporate world.

In 2000, Maheshwari co-founded Brainvisa Technologies, an e-learning solutions company. Over the next seven years, he grew it into one of the world’s largest e-learning providers, with offices in India, the US, Europe, and Australia. In 2007, US-based Indecomm Global acquired Brainvisa for $25 million. Supam continued with the company through the transition until 2009.

(Related: Purplle CEO Email & Net Worth – Manish Taneja)

The idea for FirstCry was born when Maheshwari became a father. While travelling abroad on business trips, he noticed the vast gulf in quality and variety of baby products available in India compared to international markets. In November 2010, he and long-time collaborator Amitava Saha launched FirstCry.com with Rs 2.5 crore in seed funding from their own savings and friends. The company rapidly grew from an online-only store into India’s largest omnichannel baby care platform with 1,000+ stores.

In 2015, the logistics arm of FirstCry was spun off as XpressBees, which went on to become a unicorn valued at $1.2 billion. In 2021, Supam co-founded GlobalBees, a D2C brand aggregator that also achieved unicorn status. In August 2024, FirstCry’s parent company Brainbees Solutions went public on the NSE and BSE, marking a major milestone.

Education

Supam Maheshwari Wiki – Age, Wife, Family, & More

FirstCry CEO Supam Maheshwari (age ~52, born 1974) is based in Pune, Maharashtra with his family, including his wife and a daughter. A self-described avid reader, he also enjoys watching movies, running, and playing squash in his leisure time. Maheshwari keeps his personal and family life private, and limited information is publicly available about his spouse.

Supam is known for his meticulous attention to detail and strong relationship management skills. He is regarded as both a macro-level strategic thinker and a hands-on operator who understands the minutiae of running a consumer business. He has mentored numerous entrepreneurs in the Indian startup ecosystem.

Notable Achievements & Recognitions

• Three-Unicorn Founder – One of the very few Indian entrepreneurs to co-found three unicorn startups: FirstCry ($4B peak), XpressBees ($1.2B), and GlobalBees ($1.1B)
• Fortune India 40 Under 40 – Featured in the prestigious list of young business leaders
• India’s Highest-Paid Startup Founder (FY2023) – Received Rs 200.7 crore in annual compensation, the highest among all Indian startup founders
• Successful IPO (August 2024) – Led Brainbees Solutions to a successful public listing on NSE/BSE at Rs 465/share
• Keynote Speaker – Featured speaker at TechSparks, TiE Summit, India Retail Forum, and other major industry events
• FirstCry Oi Playschool Acquisition (2019) – Expanded into the education segment by acquiring the Oi Playschool chain

Maheshwari has a strong connection with the Tata and Premji legacy — both Ratan Tata (through RNT Associates) and Azim Premji (through PremjiInvest) were early investors in FirstCry, backing his vision for India’s baby care market.

(Suggested: Infosys CEO Email & Net Worth – Salil Parekh Salary)

About FirstCry (Brainbees Solutions)

FirstCry is an Indian multinational omnichannel retailer focused on baby, kids, and maternity products. Founded in 2010, the company is headquartered in Pune, Maharashtra and operates through its parent entity Brainbees Solutions Limited, which is listed on the NSE and BSE under the ticker FIRSTCRY.

FirstCry offers over 2 lakh+ products from 5,000+ brands covering clothing, diapers, toys, feeding supplies, strollers, car seats, and maternity essentials. The company has expanded internationally with operations in the UAE, Saudi Arabia, and other markets. In August 2024, Brainbees Solutions raised approximately Rs 4,194 crore through its IPO, with shares listed at Rs 465 per share.

Frequently Asked Questions (FAQ)

Who is the current CEO of FirstCry?

The current CEO of FirstCry is Supam Maheshwari, who co-founded the company along with Amitava Saha in 2010. He serves as the Managing Director and Chief Executive Officer of Brainbees Solutions Limited, the parent company of FirstCry, and has been on the board since incorporation.

What is Supam Maheshwari’s net worth in 2026?

As of 2026, Supam Maheshwari’s net worth is estimated at approximately $190 million (Rs 1,579 crore). This estimate is based on his 5.95% stake in Brainbees Solutions (FirstCry) and his holdings in other ventures including XpressBees and GlobalBees.

What is the FirstCry CEO’s salary?

Supam Maheshwari’s total remuneration in FY2024 was approximately Rs 103.8 crore (~$12.5 million), which was halved from Rs 200.7 crore in FY2023 ahead of the company’s IPO. In FY2023, he was recognized as India’s highest-paid startup founder.

What is the FirstCry CEO’s email address?

FirstCry CEO Supam Maheshwari’s email address is [email protected]. He can also be reached through his LinkedIn profile. For customer care inquiries, email [email protected] or call +91 135 661 7000.

What did Supam Maheshwari do before FirstCry?

Before founding FirstCry, Supam Maheshwari co-founded Brainvisa Technologies in 2000, an e-learning company that grew into a global leader before being acquired by Indecomm Global for $25 million in 2007. Earlier, he held corporate roles at PepsiCo and Vivendi after graduating from IIM Ahmedabad in 1997.

Is FirstCry a profitable company?

FirstCry is not yet consistently profitable on an annual basis but is rapidly narrowing losses. In FY2025, the company reduced its net loss to Rs 215 crore from Rs 321 crore in FY2024. Revenue grew 18% to Rs 7,660 crore. In Q3 FY2025, losses were cut by 70% to just Rs 15 crore, indicating the company is nearing profitability.

Article last updated:February 2026March 2, 2026