Prasan Firodia is the Managing Director of Force Motors Limited, one of India’s leading automobile manufacturers headquartered in Pune, Maharashtra. Force Motors, originally founded as Bajaj Tempo in 1958, has evolved into a fully integrated automaker producing light commercial vehicles, SUVs (including the iconic Force Gurkha), multi-utility vehicles, and tractors. The company is also a prestigious contract manufacturer of engines and axles for BMW, Mercedes-Benz, and Rolls-Royce vehicles sold in India. Under Prasan Firodia’s leadership, Force Motors has achieved record financial performance, with FY2025 revenue reaching approximately Rs 8,072 crore and the company maintaining a zero-debt status.
Read on to discover Force Motors CEO email address, Prasan Firodia net worth in 2026, salary and compensation, career history, wife & family, and more.
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Prasan Firodia – Quick Facts
| Prasan Firodia — At a Glance | |
| Full Name | Prasan Abhaykumar Firodia |
| Position | Managing Director, Force Motors Limited |
| Company | Force Motors Limited (BSE: 500033 / NSE: FORCEMOT) |
| Age | ~47 years (as of 2026) |
| Education | BA in Business Administration, European Business School & Regent’s College, London |
| Net Worth (2026) | $50–60 Million (personal shareholding) |
| Total Compensation (FY2025) | ~Rs 29.8 Crore (~$3.5 Million) |
| MD Since | 2009 |
| Family | Son of Abhay Firodia (Chairman); wife Sejal; two sons |
| [email protected] | |
| Headquarters | Akurdi, Pune 411035, Maharashtra, India |
Force Motors Competitors
Force Motors operates in the Indian automotive and commercial vehicle market. The key competitors of Force Motors include:
- Tata Motors – India’s largest commercial vehicle manufacturer
- Mahindra & Mahindra – SUVs, commercial vehicles, and farm equipment
- Ashok Leyland – Major commercial vehicle manufacturer
- Maruti Suzuki – India’s largest passenger vehicle maker
- Eicher Motors (VECV) – Commercial vehicles and Royal Enfield motorcycles
- SML Isuzu – Light commercial vehicles segment
- Toyota Kirloskar – Competes in SUV and MUV segments
Prasan Firodia Net Worth 2026 – Force Motors CEO Salary
As of 2026, Prasan Firodia’s personal net worth is estimated at approximately $50–60 million, based primarily on his direct shareholding in Force Motors Limited, which is valued at approximately Rs 410 crore (~$48 million). His father Abhay Firodia’s net worth is estimated by Forbes at approximately $4.3 billion (Rs 36,000+ crore), encompassing the broader Firodia industrial group including Force Motors, Jaya Hind Industries, and other enterprises.
Prasan Firodia Compensation Breakdown (FY2025)
| Component | Amount | Share |
|---|---|---|
| Base Salary | ~Rs 3.1 Crore | 10.5% |
| Performance Bonus & Incentives | ~Rs 26.7 Crore | 89.5% |
| TOTAL COMPENSATION | ~Rs 29.8 Crore (~$3.5M) | 100% |
Key Insight: Prasan Firodia’s total compensation increased 78% year-over-year in FY2025, reflecting Force Motors’ record financial performance. Nearly 90% of his pay is performance-based, well above the industry median for Indian Machinery sector CEOs.
Force Motors Net Worth 2026 – Financial Summary
Force Motors has delivered exceptional financial results in recent years. The company reported record revenue and profitability in FY2025, and continues its growth trajectory in FY2026.
Force Motors Financial Summary
| Metric | FY2025 | FY2024 | YoY Change |
|---|---|---|---|
| Revenue | Rs 8,072 Cr | Rs 7,030 Cr | ▲ +14.8% |
| Operating Profit | Rs 1,149 Cr | Rs 686 Cr | ▲ +67.5% |
| Net Profit | Rs 800 Cr | Rs 465 Cr | ▲ +72.0% |
| PAT Margin | 9.92% | 6.6% | ▲ +330 bps |
| Market Capitalization | ~Rs 30,000–33,000 Cr (~$3.5–4.0B) | — | |
| Debt Status | Zero Debt | Zero Debt | — |
Q3 FY2026 Performance (Latest)
| Metric | Q3 FY2026 | Q3 FY2025 | YoY Change |
|---|---|---|---|
| Revenue | Rs 2,129 Cr | Rs 1,890 Cr | ▲ +12.6% |
| Net Profit | Rs 406 Cr | Rs 112 Cr | ▲ +252% |
| Operating Margin | 17.57% | 12.26% | ▲ +531 bps |
| 9-Month Revenue | Rs 6,507 Cr | Rs 5,716 Cr | ▲ +13.9% |
Record Quarter: Force Motors’ Q3 FY2026 net profit surged 252% year-on-year, driven by strong volumes in the tour and travel segment and Rs 289 crore in government incentive income. The company continues to maintain its remarkable zero-debt status.
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Force Motors CEO Email Address | Prasan Firodia Contact
Below are the official contact details for Force Motors Managing Director Prasan Firodia:
| Contact Information | |
| Email Address | [email protected] |
| Corporate Phone | +91 20 2714 6600 |
| Customer Care Email | [email protected] |
| Prasan Firodia – Managing Director at Force Motors Ltd | |
| Corporate HQ | Mumbai-Pune Road, Akurdi, Pune 411035, Maharashtra, India |
| Website | forcemotors.com |
Early Life & Education
Prasan Abhaykumar Firodia was born around 1979 in Pune, Maharashtra, into one of India’s most distinguished industrial families. His father, Abhay Firodia, is the Chairman of Force Motors and head of the broader Firodia industrial group. The Firodia family’s involvement in Indian manufacturing dates back to the late 1940s, when they partnered with the Bajaj family to establish Bajaj Tempo (later renamed Force Motors) in 1958 through a collaboration with German manufacturer Tempo (now Hanomag).
Growing up in Pune, Prasan was immersed in the world of automotive manufacturing from an early age. He witnessed firsthand the evolution of Force Motors from a joint venture assembling German three-wheelers into a fully integrated Indian automobile company.
Education
Prasan Firodia pursued his higher education abroad, earning a Bachelor’s degree in Business Administration from the European Business School in conjunction with Regent’s College, London (now Regent’s University London). This international education equipped him with a global business perspective that would prove valuable in managing Force Motors’ partnerships with prestigious European automobile brands.
| University | Degree / Program |
|---|---|
| European Business School & Regent’s College, London | Bachelor of Arts in Business Administration |
Career
Prasan Firodia’s career has been closely linked to the family’s industrial enterprises. After completing his education in London, he returned to India and began his involvement in the family’s business operations around 2005.
Prasan Firodia Career Timeline
| Period | Role | Company |
|---|---|---|
| ~2005 | Began involvement in family business operations | Firodia Group |
| 2009 | Appointed Managing Director | Force Motors Ltd |
| 2024 (Nov) | Re-appointed Managing Director | Force Motors Ltd |
| Current | Managing Director | Jaya Hind Industries Pvt Ltd |
| Current | Board Member | Force MTU Power Systems |
| Current | Vice President | ARAI (Automotive Research Association of India) |
| 2009–Present | Managing Director & CEO | Force Motors Limited |
By 2009, Prasan had taken over as Managing Director of Force Motors from his father Abhay Firodia, who transitioned to the role of Chairman. This succession marked a generational shift in the company’s leadership, with Prasan bringing fresh energy and a forward-looking vision to the business.
In November 2024, Prasan was re-appointed as Managing Director of Force Motors, reaffirming the board’s confidence in his leadership. He also serves as Managing Director of Jaya Hind Industries, a privately held auto parts manufacturer that is another key company in the Firodia Group.
CEO Role – Leadership at Force Motors
As Managing Director (the equivalent of CEO in Indian corporate governance), Prasan Firodia has overseen a significant transformation of Force Motors. Under his leadership, the company has achieved several key milestones:
- BMW Partnership: Expanded the contract manufacturing relationship with BMW Group for engine and axle production at the company’s Pune facility
- Mercedes-Benz & Rolls-Royce: Secured and maintained contracts to manufacture engines and components for Daimler’s luxury brands sold in India
- Force Gurkha Revival: Relaunched the iconic Force Gurkha off-roader with a completely redesigned new-generation model in 2021, positioning it as India’s answer to the Mercedes G-Class
- Zero-Debt Status: Maintained a remarkably clean balance sheet with zero debt, a rare achievement in the capital-intensive automotive industry
- Record Profitability: Achieved FY2025 net profit of Rs 800 crore, up 72% year-over-year
Leadership & Achievements
Prasan Firodia’s tenure as Managing Director has been marked by strategic growth, operational excellence, and a focus on building world-class manufacturing capabilities. Key achievements include:
Manufacturing Excellence
Force Motors is one of only a handful of Indian companies trusted to manufacture precision components for the world’s most prestigious luxury car brands. The company produces engines and axles for BMW, Mercedes-Benz, and Rolls-Royce vehicles at its state-of-the-art facilities in Pune. This contract manufacturing business is a testament to the quality standards Prasan has maintained.
Product Portfolio Diversification
Under Prasan’s leadership, Force Motors has diversified its product range significantly:
- Force Gurkha – Iconic 4×4 off-road SUV, often called the “Indian G-Wagon”
- Force Traveller – Market-leading monocoque bus and passenger transport vehicle
- Force Trax – Multi-utility vehicle for commercial and personal use
- Tractors – Agricultural equipment under the Force brand
- Contract Manufacturing – BMW/Mercedes/Rolls-Royce engines and axles
Industry Recognition
Prasan Firodia serves as Vice President of ARAI (Automotive Research Association of India), the country’s premier automotive R&D body. He also sits on the board of Force MTU Power Systems, a joint venture, and is involved with the AAPF One Act Kinder Foundation, reflecting his commitment to both industry development and social causes.
Personal Life
Prasan Firodia is married to Sejal Firodia, and the couple has two sons. The family maintains a relatively low public profile despite their immense industrial wealth and influence in Indian business circles.
The Firodia family is based in Pune, Maharashtra, which is also the headquarters of Force Motors and the hub of their industrial operations. Prasan’s father, Abhay Firodia, continues to serve as Chairman of the company and heads the broader Firodia Group, which includes Jaya Hind Industries and several other manufacturing enterprises.
The Firodia family’s industrial legacy spans over seven decades, beginning with the founding of Bajaj Tempo (now Force Motors) in partnership with the Bajaj family in the late 1940s. Today, the family’s combined net worth exceeds $4.3 billion, making them one of India’s wealthiest industrial dynasties.
Fun Fact
Force Motors manufactures engines and axles for BMW, Mercedes-Benz, and Rolls-Royce vehicles sold in India — meaning some of the world’s most exclusive luxury cars rolling on Indian roads have components built in the same factories that produce the rugged Force Gurkha off-roader, a vehicle that starts at a fraction of the price of a BMW.
Prasan Firodia Salary & Net Worth Summary
Prasan Firodia’s wealth is primarily derived from his direct shareholding in Force Motors, valued at approximately Rs 410 crore (~$48 million), plus his compensation as Managing Director. His total compensation in FY2025 was approximately Rs 29.8 crore (~$3.5 million), a 78% increase over FY2024, driven by the company’s record profitability.
| Wealth Component | Estimated Value |
|---|---|
| Direct Shareholding in Force Motors | ~Rs 410 Cr (~$48M) |
| Annual Compensation (FY2025) | ~Rs 29.8 Cr (~$3.5M) |
| Other Investments & Assets | Undisclosed |
| Estimated Personal Net Worth | $50–60 Million |
| Family Net Worth (Abhay Firodia) | ~$4.3 Billion (Forbes) |
About Force Motors
Force Motors Limited is a fully integrated Indian automobile manufacturing company headquartered in Akurdi, Pune, Maharashtra. Originally established as Bajaj Tempo Ltd in 1958 as a joint venture between the Firodia and Bajaj families with German manufacturer Tempo (now Hanomag), the company was renamed Force Motors in 2005.
Force Motors is India’s largest van manufacturer and a major producer of light commercial vehicles, SUVs, multi-utility vehicles, agricultural tractors, and automotive components. The company is listed on both the Bombay Stock Exchange (BSE: 500033) and the National Stock Exchange (NSE: FORCEMOT).
| Company Detail | Information |
|---|---|
| Founded | 1958 (as Bajaj Tempo Ltd) |
| Headquarters | Akurdi, Pune 411035, Maharashtra, India |
| Chairman | Abhay Firodia |
| Managing Director | Prasan Firodia |
| Industry | Automobile Manufacturing |
| Market Cap (2026) | ~Rs 30,000–33,000 Crore (~$3.5–4.0B) |
| Stock Tickers | BSE: 500033 / NSE: FORCEMOT |
| Key Products | Force Gurkha, Traveller, Trax; BMW/Mercedes engines |
| Website | forcemotors.com |
Frequently Asked Questions (FAQ)
Who is the CEO of Force Motors?
The CEO of Force Motors is Prasan Firodia, who serves as Managing Director (equivalent to CEO in Indian corporate governance). He has led the company since 2009 and was re-appointed in November 2024. He is the son of company Chairman Abhay Firodia.
What is Prasan Firodia’s net worth in 2026?
Prasan Firodia’s personal net worth is estimated at $50–60 million, based primarily on his direct shareholding in Force Motors valued at approximately Rs 410 crore. The broader Firodia family wealth is approximately $4.3 billion.
What is Force Motors CEO’s salary?
Prasan Firodia’s total compensation for fiscal year 2025 was approximately Rs 29.8 crore (~$3.5 million), a 78% increase over the previous year. Nearly 90% of his compensation is performance-based.
What is Force Motors CEO’s email address?
Force Motors CEO Prasan Firodia’s email address is [email protected]. The company can also be reached at [email protected] or by phone at +91 20 2714 6600.
What does Force Motors manufacture?
Force Motors makes light commercial vehicles, SUVs (Force Gurkha), passenger vehicles (Traveller, Trax), and agricultural tractors. The company is also a contract manufacturer of engines and axles for BMW, Mercedes-Benz, and Rolls-Royce vehicles sold in India.
Is Force Motors profitable?
Yes, Force Motors is highly profitable. In FY2025, the company reported net profit of Rs 800 crore, up 72% year-over-year, with a PAT margin of 9.92%. The company maintains a zero-debt balance sheet.
Who is the chairman of Force Motors?
Abhay Firodia is the Chairman of Force Motors. He is Prasan Firodia’s father and a prominent Indian industrialist with a net worth of approximately $4.3 billion. He transitioned to the chairman role when Prasan took over as Managing Director in 2009.
Conclusion
Prasan Firodia has established himself as a capable and results-driven leader at the helm of Force Motors. Under his stewardship since 2009, the company has evolved from a niche commercial vehicle manufacturer into a diversified automotive powerhouse with world-class manufacturing capabilities. The company’s partnerships with BMW, Mercedes-Benz, and Rolls-Royce speak volumes about the quality standards Prasan has maintained, while the zero-debt balance sheet reflects prudent financial management. With record financial performance in FY2025 and a strong start to FY2026, Force Motors under Prasan Firodia’s leadership continues to solidify its position as one of India’s most respected automobile companies.
Article last updated: March 2026
Disclaimer: All information presented in this article has been compiled from publicly available sources, including BSE/NSE filings, official company press releases, annual reports, and reputable news outlets. This content is provided for informational purposes only and does not constitute financial or investment advice. Net worth figures are estimates and may vary by source.