Swedish fashion giant H&M Group (Hennes & Mauritz AB) appointed Daniel Ervér as President and CEO on January 31, 2024. He succeeded Helena Helmersson, who resigned after four years at the helm. H&M CEO Daniel Ervér is an H&M lifer — he joined the company as a summer trainee in 2005 and rose through virtually every major operational function before becoming head of the H&M brand in 2020. Now leading a fashion empire with over 4,200 stores in 78 markets, Ervér has launched a bold strategic pivot focused on trend speed, supply chain modernization, and competing on fashion rather than just price. Under his leadership, H&M posted a full-year operating profit increase to SEK 18.4 billion in FY2025, with operating margin improving to 8.1%. Read on to discover H&M CEO email address, Daniel Ervér net worth in 2026, salary, age, and career details.

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Daniel Ervér – Quick Facts

H&M Competitors

H&M Group operates in the highly competitive global fast-fashion industry. The key competitors of H&M include:

• Inditex (Zara, Massimo Dutti) – largest fast-fashion rival, significantly higher margins
• Shein – ultra-fast fashion disruptor with aggressive online pricing
• Uniqlo (Fast Retailing) – Japanese basics-focused competitor
• Primark (ABF) – budget fast fashion, strong in Europe
• Gap Inc. – Old Navy, Banana Republic, Athleta
• Mango – Spanish mid-market rival
• ASOS – UK online fast fashion

Daniel Ervér Net Worth 2026 – H&M CEO Salary

As of 2026, Daniel Ervér net worth is estimated at approximately $3–5 million USD, based on his disclosed shareholdings and accumulated compensation. He is not a founder or major shareholder of H&M — the Persson family controls the company through Ramsbury Invest AB. Ervér holds 85,896 H&M shares (worth approximately $1.2M) and 450,000 performance-based call options granted by the Persson family’s Ramsbury Invest.

His total compensation for FY2024 (his first full year as CEO, from January 31 to November 30, 2024) was approximately SEK 21.6 million (~$2 million USD). His monthly base salary is approximately SEK 1,254,200 (~$120,000), with variable remuneration paid at the level of four monthly salaries based on performance targets.

H&M CEO Compensation Breakdown (FY2024)

H&M Net Worth 2026 – Is H&M Profitable?

Yes, H&M Group is profitable and continues to improve. In FY2025 (ending November 30, 2025), the company delivered an operating profit of SEK 18.4 billion with an operating margin of 8.1%, up from 7.4% in FY2024. Q4 2025 was especially strong, with operating profit surging 38% year-over-year to SEK 6.4 billion and a quarterly operating margin of 10.7%. After-tax profit for the full year rose to SEK 12.1 billion.

H&M Financial Summary (FY2025)

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H&M CEO Email Address | Daniel Ervér Contact

Below are the official contact details and social media profiles for H&M CEO Daniel Ervér:

Career & Education – Company, University, & College

Daniel Ervér is a classic H&M insider. He joined the company as a summer trainee in 2005 and spent nearly two decades rising through its ranks. Starting as a business controller in the design and buying office in Stockholm, he moved into merchandising management across Germany and the United States. He later served as Country Manager for H&M Sweden, purchasing manager for the H&M brand, and headed the womenswear and menswear divisions. In 2020, he was appointed Head of the H&M brand — the group’s largest division. When Helena Helmersson resigned on January 31, 2024, Ervér was appointed President and CEO effective immediately.

Daniel Ervér Career Timeline

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Education

Daniel Ervér Wiki – Age, Family, & More

Daniel Ervér (age 44, born September 11, 1981) is a Swedish business executive who has spent virtually his entire career at H&M. His full legal name is Lars Daniel Ervér. He lives in Lidingsö, an affluent island municipality east of Stockholm, with his wife Johanna Ervér. Ervér maintains a notably private personal profile and keeps his family life out of the public eye.

Despite his relatively young age for a CEO of a major global fashion group, he is respected for his deep operational knowledge of H&M’s business — having worked across merchandising, country management, purchasing, and brand leadership over nearly two decades before being appointed to the top role.

Notable Achievements & Recognitions

• Fashion-forward strategic pivot (2025) – Announced a bold shift to compete on fashion and quality, not just price, repositioning H&M against Inditex/Zara
• Profitability improvement (FY2025) – Operating margin improved to 8.1%, with Q4 operating profit surging 38% year-over-year
• Supply chain modernization – Nearshoring production to Turkey and Latin America for faster trend-to-store cycles
• Sustainability milestones – 54% decrease in plastic packaging (exceeding 2025 goal), 89% sustainably sourced/recycled materials, 41% cut in scope 1 & 2 emissions
• Global expansion – Launched H&M’s first store in Brazil (São Paulo) and planning music festival in Los Angeles
• Brand consolidation – Integrating Monki into Weekday, streamlining the group’s portfolio

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CEO Comparison – H&M vs. Competitors

About H&M Group

H&M Hennes & Mauritz AB is a Swedish multinational clothing company founded in 1947 by Erling Persson in Västerås, Sweden. What started as a single women’s clothing store has grown into one of the world’s largest fashion retailers. The H&M Group is controlled by the Persson family through Stefan Persson (son of founder) and grandson Karl-Johan Persson, who serves as Chairman of the Board.

H&M Group Brands

The company trades on the Nasdaq Stockholm under the ticker HM-B (ADR: HNNMY). H&M Group operates over 4,200 stores across 78 markets and employs approximately 95,000 people worldwide. Its headquarters is in Stockholm, Sweden.

Frequently Asked Questions (FAQ)

Who is the current CEO of H&M?

The current CEO and President of H&M Hennes & Mauritz AB is Daniel Ervér. He was appointed on January 31, 2024, succeeding Helena Helmersson who resigned.

What is Daniel Ervér’s net worth in 2026?

As of 2026, Daniel Ervér’s net worth is estimated at approximately $3–5 million USD. He is not a major shareholder — the Persson family controls H&M. His wealth comes from accumulated compensation, H&M shares (85,896 shares), and performance-based call options.

What is H&M CEO’s salary?

Daniel Ervér’s total compensation for FY2024 was approximately SEK 21.6 million (~$2 million USD), including a base salary of SEK 12.5M, variable pay of SEK 5.2M, pension of SEK 3.8M, and benefits. His total compensation is below average for companies of similar size in the Swedish market.

What is H&M CEO’s email address?

You can try reaching Daniel Ervér at [email protected] for professional inquiries. For corporate communications, visit hmgroup.com/about-us/contact.

How old is Daniel Ervér?

Daniel Ervér is 44 years old (born September 11, 1981). He is one of the youngest CEOs among major global fashion retailers.

Is H&M profitable?

Yes, H&M is profitable and improving. In FY2025, the company reported after-tax profit of SEK 12.1 billion (~$1.15 billion) with an operating margin of 8.1%. Q4 2025 operating profit surged 38% year-over-year, with management targeting 10%+ operating margin over the long term.

Article last updated: March 2026