Bill Westrate is the Chair and Chief Executive Officer of American Family Insurance Group, one of the largest mutual property and casualty insurance companies in the United States. A 1994 graduate of Northwestern College and Fellow of the Casualty Actuarial Society, Westrate joined American Family in 1996 as an entry-level actuarial analyst and spent his entire career at the company, rising through progressive leadership roles before being named CEO in 2022 and Chairman in 2024. Under his leadership, AmFam has achieved a remarkable financial turnaround, reporting a $2.6 billion net underwriting gain in 2025 and growing members’ equity to $14.3 billion.
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Bill Westrate – Quick Facts
American Family Insurance Competitors
American Family Insurance operates in the highly competitive mutual property and casualty insurance industry. The key competitors of American Family Insurance include:
- State Farm – Largest mutual insurance company in the U.S. ($75B+ revenue)
- Nationwide – Major mutual insurer offering auto, home, life, and commercial
- Progressive – Third-largest auto insurer in the U.S.
- Allstate – Leading personal lines property-casualty insurer
- Farmers Insurance – Multi-line insurer with large agent network
- Travelers – Major commercial and personal property-casualty company
- USAA – Military-focused mutual insurer with high customer satisfaction
- Mutual of Omaha – Diversified insurance and financial services provider
Bill Westrate Net Worth 2026 – AmFam CEO Salary
As of 2026, Bill Westrate net worth is estimated at approximately $30–35 million USD. Because American Family Insurance is a mutual company (owned by policyholders rather than public shareholders), executive compensation is not disclosed in SEC filings. However, based on industry data and NAAFA reports, Westrate’s estimated annual total compensation is approximately $7 million.
AmFam CEO Estimated Compensation Breakdown
American Family Insurance Financial Summary 2025
American Family Insurance reported strong financial results for 2025 under CEO Bill Westrate’s leadership. The company achieved a net underwriting gain of $2.6 billion in property-casualty lines, a dramatic improvement from $603 million in 2024. Members’ equity grew to $14.3 billion, up from $10.6 billion the prior year.
AmFam Financial Highlights
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AmFam CEO Email Address | Bill Westrate Contact
Below are the official contact details and social media profiles for American Family Insurance CEO Bill Westrate:
Career & Education – Company, University, & College
Bill Westrate’s entire career has been spent at American Family Insurance, making him a rare “company lifer” who joined as an entry-level analyst and rose to the top. Below is his complete career timeline:
Bill Westrate Career Timeline
Westrate became a Fellow of the Casualty Actuarial Society (FCAS) and a member of the American Academy of Actuaries during his early career. His actuarial background gives him a data-driven, analytical approach to leading one of America’s largest insurance enterprises. He succeeded Jack Salzwedel, who led American Family for over a decade before retirement.
Education

Bill Westrate Wiki – Age, Family, & More
American Family Insurance CEO Bill Westrate (age 53) was born circa 1972 and grew up in Michigan. He lives in Sun Prairie, Wisconsin, near AmFam’s Madison headquarters, with his wife and daughters. Westrate’s wife has Thai heritage, and their daughters — including Ellie, Grace, and Ayanna — reflect their multicultural family.
Notable Achievements & Board Roles
- Business Roundtable Member – Active participant in shaping U.S. business and economic policy
- IIHS Board Chair (2024) – Elected Chair of the Insurance Institute for Highway Safety Board of Directors
- American Family Children’s Hospital – Advisory board member
- United Way of Dane County – Board member
- Northwestern College Board – Board member of his alma mater
- Wisconsin 275 – Named among Wisconsin’s 275 Most Influential Business Leaders by BizTimes
Westrate is known as a community-oriented leader who champions both corporate and civic engagement. He has described insurance as “ultimately a promise that we will be there when our customers need us most.”
CEO Comparison – AmFam vs. Major Competitors
About American Family Insurance
American Family Insurance Group is a mutual insurance company headquartered in Madison, Wisconsin, founded in 1927. As a mutual company, it is owned by its policyholders rather than public shareholders. The group offers auto, homeowners, life, health, farm/ranch, and commercial insurance products through a network of exclusive agents.
Key facts about American Family Insurance:
- Founded: 1927 in Madison, Wisconsin
- Type: Mutual insurance company (policyholder-owned)
- Headquarters: 6000 American Parkway, Madison, WI 53783
- Revenue (2025): $19.5 billion
- Policies in Force: 12.1 million
- Employees: ~13,000
- Key Subsidiaries: American Family Mutual, Homesite Group, General Casualty, AmFam Holdings
- Approaching 100th anniversary in 2027
Frequently Asked Questions (FAQ)
Who is the current CEO of American Family Insurance?
The current CEO of American Family Insurance is Bill Westrate, who became CEO in 2022 and was named Chairman of the Board in 2024. He succeeded Jack Salzwedel after a planned succession process.
What is Bill Westrate’s net worth in 2026?
As of 2026, Bill Westrate’s net worth is estimated at $30–35 million USD. Because AmFam is a mutual company, exact executive compensation is not publicly disclosed in SEC filings.
What is the AmFam CEO’s salary?
Bill Westrate’s estimated annual total compensation is approximately $7 million, including base salary, annual bonus, long-term incentives, and benefits. Exact figures are not publicly disclosed since American Family is a mutual company.
What is AmFam CEO’s email address?
American Family Insurance CEO Bill Westrate’s email address is [email protected]. He can also be reached via Twitter/X at @WWestrate. For customer service, visit amfam.com/contact.
Is American Family Insurance publicly traded?
No. American Family Insurance is a mutual company, meaning it is owned by its policyholders rather than public shareholders. It does not trade on any stock exchange.
How big is American Family Insurance?
American Family Insurance is one of the largest mutual property and casualty insurance companies in the U.S., with $19.5 billion in revenue (2025), 12.1 million policies in force, and approximately 13,000 employees. Members’ equity stands at $14.3 billion.
Article last updated: March 2026
Disclaimer: All information presented in this article has been compiled from publicly available sources, including corporate press releases, industry reports, and reputable news outlets. This content is provided for informational purposes only and does not constitute financial or investment advice. Net worth and salary figures are estimates and may vary by source.