Viagogo, the global online ticket marketplace, was founded in 2006 by American entrepreneur Eric H. Baker, who continues to serve as its CEO. Baker is also the co-founder and CEO of StubHub Holdings, Inc. (NYSE: STUB), the parent company that owns both the Viagogo and StubHub platforms. After co-founding StubHub in 2000 and departing in 2004, Baker launched Viagogo in London and grew it into one of the world’s largest secondary ticketing exchanges, operating in over 60 countries. In a dramatic full-circle moment, Viagogo acquired StubHub from eBay for $4.05 billion in 2020, reuniting both platforms under Baker’s leadership. He took StubHub Holdings public in September 2025 at an $8.6 billion valuation, cementing his position as one of the most influential figures in the live events industry.

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Eric Baker – Quick Facts

Viagogo Competitors

Viagogo operates in the highly competitive online ticket resale and secondary ticketing marketplace. The key competitors of Viagogo include:

• Ticketmaster (Live Nation Entertainment) – world’s largest primary ticket seller and marketplace
• SeatGeek – fast-growing ticket marketplace with strong mobile-first experience
• Vivid Seats (NASDAQ: SEAT) – major U.S. secondary ticket marketplace
• TickPick – no-fee ticket marketplace with transparent pricing
• TicketSwap – Europe-based peer-to-peer ticket resale platform
• TicketNetwork – established secondary ticket exchange and distribution platform
• AXS – digital ticketing platform focused on venues and events
• Gametime – last-minute ticket marketplace for sports and concerts

Eric Baker Net Worth 2026 – Viagogo CEO Salary

As of 2026, Eric Baker’s net worth is estimated at approximately $350–500 million USD. Baker holds a 4.7% ownership stake in StubHub Holdings (NYSE: STUB), which went public in September 2025 at an $8.6 billion valuation. While the stock has traded lower since the IPO (currently around $9.55 per share, giving a market cap of approximately $3.3–4.4 billion), Baker’s stake and additional assets from decades in the ticketing industry contribute to his substantial wealth. He also listed his Beverly Hills estate for $33.9 million.

Viagogo CEO Compensation Breakdown (2024)

Viagogo Net Worth 2026 – StubHub Holdings Financials

StubHub Holdings, Inc. (NYSE: STUB), the parent company of both Viagogo and StubHub, went public in September 2025. The company reported strong revenue growth in 2024 driven by robust ticket transaction volumes globally.

StubHub Holdings Financial Summary (2024)

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Viagogo CEO Email Address | Eric Baker Contact

Below are the official contact details and social media profiles for Viagogo CEO Eric Baker:

Career & Education – Company, University, & College

Eric Baker’s career spans over two decades in technology, private equity, and the live events industry. From management consulting at McKinsey to founding two of the world’s most prominent ticketing platforms, Baker’s entrepreneurial journey is one of remarkable persistence and vision.

Eric Baker Career Timeline

After graduating from Harvard College in 1995 with Phi Beta Kappa honors, Eric Baker joined McKinsey & Company, where he spent two years focusing on internet and electronic commerce consulting. He then moved to Bain Capital in Boston, specializing in technology leveraged buyouts. While at Bain Capital in 1999, an expensive experience buying tickets to The Lion King on Broadway inspired his business idea for an online ticket marketplace.

Baker enrolled at Stanford Graduate School of Business in 1999, where he co-founded StubHub (originally called LiquidSeats) in 2000 with classmate Jeff Fluhr. After disagreements with Fluhr, Baker departed in 2004. StubHub was later sold to eBay in 2007 for $310 million.

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In 2006, Baker moved to London and founded Viagogo, building it into one of the world’s largest secondary ticket marketplaces across 60+ countries. In a dramatic full-circle move, Viagogo acquired StubHub from eBay for $4.05 billion in February 2020 — just days before the COVID-19 pandemic halted live events. Baker navigated the company through the crisis and took StubHub Holdings public on the NYSE in September 2025.

Education

Eric Baker Wiki – Age, Family, & More

Viagogo CEO Eric Baker (age 52) was born in May 1973 and grew up in Los Angeles, California. He was raised in the Beverly Hills Flats area by his parents Malcolm and Norma Baker. Baker comes from a family of successful entrepreneurs — his paternal grandfather founded Baker Industries, a security company that was sold for approximately $118 million in 1977, after which his father Malcolm took charge of the business.

Eric Baker is married to Nicole Baker, a clinical psychologist. The couple moved to London together in 2006 when Baker launched Viagogo. They are known for maintaining a low-key personal life away from the public spotlight.

Notable Achievements & Recognitions

• Co-Founded StubHub (2000) – Pioneered the online secondary ticket marketplace, later sold to eBay for $310 million
• Founded Viagogo (2006) – Built a global ticket exchange operating in 60+ countries and 27 European nations
• StubHub Acquisition (2020) – Orchestrated the $4.05 billion acquisition of StubHub from eBay, reuniting both platforms
• StubHub IPO (2025) – Took StubHub Holdings public on the NYSE at an $8.6 billion valuation, raising $800 million
• Harvard Phi Beta Kappa – Graduated with Phi Beta Kappa honors from Harvard College in 1995
• Stanford MBA Graduate – Earned his MBA from Stanford Graduate School of Business, Class of 2001

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About Viagogo

Viagogo is an online ticket marketplace and exchange founded in 2006 by Eric Baker in London, England. The platform allows fans to buy and sell tickets for live events, including concerts, sports, theater, and festivals. Viagogo is now part of StubHub Holdings, Inc., which also owns StubHub, the leading U.S. ticket marketplace. Together, the two platforms form one of the largest global ticket exchange networks, operating in over 60 countries.

The combined business processed $8.7 billion in gross merchandise sales in 2024 and generated $1.77 billion in revenue. StubHub Holdings is headquartered in New York and trades on the NYSE under the ticker STUB. Viagogo’s operational headquarters is in Geneva, Switzerland, with additional offices in London and other major cities.

Frequently Asked Questions (FAQ)

Who is the current CEO of Viagogo?

The current CEO of Viagogo is Eric H. Baker, who founded the company in 2006. Baker is also the CEO of StubHub Holdings, Inc. (NYSE: STUB), the parent company of both Viagogo and StubHub. He previously co-founded StubHub in 2000 before launching Viagogo in London.

What is Eric Baker’s net worth in 2026?

As of 2026, Eric Baker’s net worth is estimated at $350–500 million USD. His wealth is primarily derived from his 4.7% ownership stake in StubHub Holdings, which went public in September 2025 at an $8.6 billion valuation. He also owns significant real estate, including a Beverly Hills estate listed at $33.9 million.

What is Viagogo CEO’s salary?

Eric Baker’s total compensation for 2024 was approximately $67.4 million, including a $2.5 million base salary, $2.5 million bonus, and $61.95 million in stock awards tied to the StubHub IPO. Over 96% of his compensation is performance-based.

What is Viagogo CEO’s email address?

Viagogo CEO Eric Baker’s email address is [email protected]. He can also be contacted through the company’s headquarters in Geneva, Switzerland, at Rue de Lyon 109, 1203 Geneva.

What did Eric Baker do before Viagogo?

Before founding Viagogo, Eric Baker co-founded StubHub in 2000 with Stanford classmate Jeff Fluhr. He departed StubHub in 2004 and moved to London to launch Viagogo in 2006. Earlier in his career, Baker worked at McKinsey & Company and Bain Capital. He holds a B.A. from Harvard College and an MBA from Stanford.

Is Viagogo a profitable company?

StubHub Holdings (parent of Viagogo) reported a small net loss of $2.8 million in 2024 on revenue of $1.77 billion. However, the company saw strong revenue growth of 29.4% year-over-year and gross merchandise sales of $8.7 billion, indicating robust operational performance. The company continues to invest heavily in growth and expansion.

Article last updated:March 2026March 2, 2026